LiveWorld Appoints Global Business Celebrity and Primetime Television Host Jeffrey Hayzlett to Board of Directors

Hayzlett and LiveWorld Team Up to Leverage C-Suite Expertise

SAN JOSE, Calif. & NEW YORK--()--LiveWorld (OTC Pink Sheets: LVWD.PK), a social media solutions company providing services and software for Fortune 500 companies, has appointed Jeffrey Hayzlett, global business celebrity and primetime television host, to their board of directors.

Hayzlett brings his business and marketing acumen to LiveWorld, having worked in and among the top Fortune 1000 companies over the course of his career. Hayzlett offers business advice to global audiences as Contributing Editor and Host of The C-Suite with Jeffrey Hayzlett on Bloomberg Television, and via C-Suite TV, a web-based digital on-demand business channel. He is also a Contributing Columnist for Entrepreneur.com, The Huffington Post and Salesforce.com. His expertise aligns directly with LiveWorld’s customer base of brand marketing professionals and social media solutions.

“Peter Friedman and the LiveWorld team are forerunners in the social media industry, and their three-dimensional, customer-centric approach is unparalleled in the industry. I look forward to helping advance the goals of the company in my new Board of Directors role. Together, we will set the bar at a whole new level,” said Hayzlett.

LiveWorld Chairman and CEO Peter Friedman has built an organization that works to combine services and software to scale customer conversations and human interactions that establish deeper relationships with brands. “At LiveWorld, we assist companies in creating, deploying, and scaling a socialized view of their brands—to be profoundly successful in social, it has to be a sharing experience with a brand and its customers. Jeffrey Hayzlett understands this to his core and puts it into practice every day. We are honored to have him join LiveWorld,” said Friedman.

Jeffrey Hayzlett joins current LiveWorld board members Bill Cleary and Peter Friedman (Chairman.)

Cleary is senior partner and owner at Cleary & Partners a small marketing firm based in Saratoga, California. In addition he sits on numerous boards, including Santa Clara University (business school), SUNY at Stony Brook (Human Origins, Dr. Richard Leakey), Wildlife Direct (Nairobi, Kenya), PGP, and the Hillbrook School. Mr. Cleary began his marketing career in New York City in 1979, working on such formidable brands as Pepsi®, Pizza Hut®, and Welch® Foods. In 1981 he joined Apple Computer and moved to Cupertino, California. He worked there for four years, and played an instrumental role in the development of marketing programs, including sales promotional efforts, advertising, and merchandising. In 1986 he began working for Activision, as the VP of Mktg. In 1987 he founded Cleary Communications, which later became CKS Group. While at CKS he worked with partners Tom Suiter and Mark Kvamme in building an extraordinary company that helped launch major web-based brands; including eBay, Amazon, Excite, and Yahoo.

Peter Friedman is the founder and CEO of LiveWorld. He is a social media visionary and veteran with 30 years experience in the space (18 at LiveWorld and 12 at Apple). He’s provided multiple global brands with strategic social media guidance and delivered hundreds of social media programs. Prior to LiveWorld, Peter was Vice President & General Manager of Apple’s Internet Services Division, overseeing the creation and management of social media services such as AppleLink, eWorld, AOL, and Salon. During his 12-year tenure at Apple, his responsibilities also included managing Business Systems Marketing and product line management in the Macintosh division. He brings a unique combination of strategic thinking, vision, and hands-on operational skill, as well as a blend of marketing, social media and technology expertise. His writing on social media can be found at The Huffington Post and across the web. Peter’s new book, “The CMO’s Social Media Handbook, A Step By Step Guide For Leading Marketing Teams in the Social Media World,” has just been released.

Barry Weinman transitions from LiveWorld's board to the company's CEO Advisory Committee with a special focus on China. Weinman’s deep experience developing businesses in China provides a unique perspective and skill set, bridging the US venture capital world with the Chinese business environment. Weinman, Managing Director and Co-founding Partner Emeritus of Allegis Capital, has been involved in venture capital investments in Silicon Valley, Hawaii, Singapore, and China since 1980. He and his partners have helped over 70 private companies go public. His career has spanned leadership positions with global companies including AT&T, IBM, and Fairchild Semiconductor.

“Barry Weinman has played a crucial role on our board of directors from the early days to the present. We are deeply grateful for his contributions and support,” said Friedman. “His expertise on China will be a key element of our expansion there.”

About LiveWorld:

LiveWorld is a social media solutions company that provides services and software for human engagement at scale to help brands develop deeper relationships with customers. LiveWorld delivers a full range of social media solutions to improve relationship marketing, customer support, and market learning. Fortune 500 brands use our solutions to engage their clients in a way that’s social, personal, and direct, yet affordable and sustainable on a large scale. Our proprietary technology empowers people to moderate and respond to user comments at scale and to analyze data in context with human intelligence and sensitivity. LiveWorld is a trusted partner of the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. For our clients, we develop strategy, create and publish content, engage customers, moderate content, manage crises, and glean insight from social media. LiveWorld is headquartered in California, with offices in New York City and San Jose. Learn more at www.liveworld.com and @LiveWorld.

About Jeffrey Hayzlett:

Jeffrey Hayzlett is the Contributing Editor and Host of C-Suite with Jeffrey Hayzlett on Bloomberg Television. He is also host of the digital television show, Mind Your Own Business, on C-Suite TV. Hayzlett is a global business celebrity, speaker, bestselling author, and Chairman of C-Suite Network, home of the world’s most powerful network of C-Suite leaders. Connect with Hayzlett on Twitter, FacebookLinkedIn, Google+ or email.

Contacts

LiveWorld
IR Contact:
David Houston, 408-615-8496
dhouston@liveworld.com
PR Contact:
Erica Rutan Diverio, 908-229-0724
Erica.Rutan@tallgrasspr.com

Contacts

LiveWorld
IR Contact:
David Houston, 408-615-8496
dhouston@liveworld.com
PR Contact:
Erica Rutan Diverio, 908-229-0724
Erica.Rutan@tallgrasspr.com