Artisan Bistro Launches New Globally-Inspired Breakfast Entrées

Leader in Organic Frozen Foods Combines Hearty Favorites with Healthy Ingredients Making Delicious Breakfasts Convenient All Day Long

IRVINE, Calif.--()--Artisan Bistro, creator of modern organic frozen entrées, bowls and bakes, today unveiled its “Beyond Breakfast” line consisting of artisan-crafted meals that blend the flavors of hearty breakfast favorites with organic, local and sustainable ingredients. With recipes touting cage-free egg whites, kale, black beans, asparagus and more, the new Beyond Breakfast entrées deliver satisfying meal options that can be enjoyed morning, noon or night. Artisan Bistro Beyond Breakfast entrées are gluten free and available in three vegetarian options and two varieties with all-natural turkey.

“Our brand fans count on Artisan Bistro for wholesome and delicious meal options, and many of them challenged us to create healthy breakfast meals that would allow them to get a protein-packed start to their busy days,” said Leo Griffin, Chief Executive Officer of Artisan Bistro Foods, Inc. “We started out by creating great breakfast meals, and found ourselves eating them for light lunches, dinner and snacks, hence the name ‘Beyond Breakfast.’ Like all of our frozen entrées, these new dishes remain true to our commitment to superior, sustainable, non-GMO and organic ingredients.”

All Artisan Bistro Beyond Breakfast meals are made with cage-free egg whites, are gluten free, contain at least 70 percent organic ingredients, and contain between 160 and 200 calories and between 9 and 15 grams of protein per serving. The entrées are available now at Whole Foods Markets, and will launch in natural food stores and grocers nationwide in January 2015, with a suggested retail price of $3.99. Varieties include:

  • Country-Style Potatoes & Egg – A modern twist on a classic favorite made with egg whites, all-natural turkey, organic kale and red potatoes finished with spicy white pepper.
  • Italian-Style Hash & Egg – A savory blend of egg whites, all-natural turkey, organic asparagus, white beans and crisp bell peppers.
  • Huevos Rancheros Verde – A south-of-the-border-inspired mix of egg whites, organic black beans, bell peppers and creamy jack cheese.
  • Mediterranean Breakfast Stack – A zesty vegetarian offering with egg whites, organic polenta, eggplant and sharp romano cheese.
  • Veggie Chorizo Huevos Rancheros – All the flavor of traditional chorizo in a meat-free version combined with egg whites patty, bell peppers and zesty jack cheese.

Artisan Bistro’s entire cast of nutritionally-rich frozen meals includes delicious, non-GMO ingredients, like sustainably-caught salmon, free-range chicken, grass-feed beef, premium vegetables and a variety of whole grains and legumes, including quinoa, lentils and garbanzo beans. All dishes contain 70 percent or more organic ingredients and are gluten free to deliver wholesome, fresh and unique options for anyone seeking great-tasting alternatives to cooking or eating out. Artisan Bistro meals are available in natural food stores and grocers nationwide, including Whole Foods Market, Target, Safeway, Publix, Wegmans and Sprouts. For more information, visit www.theartisanbistro.com.

About Artisan Bistro

At Artisan Bistro, we believe healthy food should be delicious, easy and sustainable. We are on a mission to transform frozen food to be great tasting and great for you so that the frozen aisle can be your friend again. Our artisan chefs passionately craft globally inspired, modern cuisine using high-quality, organic, and sustainable ingredients to produce healthy and adventurous alternatives to cooking and eating out. Available in grocery stores throughout North America Artisan Bistro entrées, bowls, breakfasts, bakes and burritos contain 70 percent or more organic ingredients, are gluten free, and are ready to eat in minutes! Artisan Bistro creates its modern food craft in Irvine, California, and is part of Artisan Bistro Foods, Inc., which includes the Helen’s Kitchen Brand.

Contacts

Rachel Kay Public Relations
Malena Whetro, 858.243.4761
malena@rkpr.net

Release Summary

Artisan Bistro, creator of modern organic frozen entrées, today unveiled its “Beyond Breakfast” line, blending the flavors of hearty breakfast favorites with local, sustainable ingredients.

Contacts

Rachel Kay Public Relations
Malena Whetro, 858.243.4761
malena@rkpr.net