TechNavio Says Expansion in the APAC Region Will Help Outdoor Advertising Grow Through 2018

LONDON--()--TechNavio, a global tech-focused research firm, has announced the publication of its market research report on the Global Outdoor Advertising Market 2014-2018.

While traditional physical outdoor media includes billboards, street furniture, transit displays and commercial displays, digital outdoor media is helping advertising branch out into network-connected media like smart billboards. The Global Outdoor Advertising Market is projected to grow at a CAGR of 5.75 percent during the forecast period.

About the Report

The latest report by TechNavio focuses on industrialization and infrastructure expansion in developing countries as one of the major drivers propelling overall market growth. Advertisers are jumping at the chance to expand their business in tandem with construction of big infrastructure projects like shopping malls and airports.

“The APAC region is the largest market for outdoor advertising and is one of the fastest growing regions. Most of the countries in this area, like China and India, are growing economies, with an emerging urban and literate middle class that is enjoying higher incomes and rising standards of living. Demand from this area will be a huge growth factor for this market over the projected period,” says Faisal Ghaus, Vice President of TechNavio.

Key Information Covered in the Report:

  • Market segmentation, size and forecast through 2018
  • Market Growth Drivers:
  • Market Challenges:
    • Competition from Alternative Mediums
    • For a full detailed list, view our report.
  • Market Trends:
    • Advancements in Mobile Commerce
    • For a full detailed list, view our report.
  • Key Vendors:
    • CBS Corp.
    • Clear Channel Outdoor Inc.
    • JCDecaux
    • Lamar Advertising Co.
  • Other Prominent Vendors:
    • APN Outdoor
    • Burkhart Advertising
    • Captivate Network
    • Cemusa

TechNavio currently has more than 3,000 market research reports on a huge range of topics, including 50+ reports on the advertising market:

If you are interested in more information, please contact our media team at media@technavio.com.

Contacts

TechNavio Research
Jes Ellacott, US: +1 630-333-9501
UK: +44 208 123 1770
Media & Marketing Executive
www.technavio.com
media@technavio.com

Release Summary

The Global Outdoor Advertising Market is projected to grow at a CAGR of 5.75 percent from 2014-2018, according to a new report from tech-focused research firm TechNavio.

Contacts

TechNavio Research
Jes Ellacott, US: +1 630-333-9501
UK: +44 208 123 1770
Media & Marketing Executive
www.technavio.com
media@technavio.com