MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Adara, the world’s largest marketing and insights platform leveraging first party travel data, today announced the appointment of Anna Chalmers as head of marketing for the Americas, and David Morrow as marketing director for Europe and the Middle East. These new hires will spearhead the company’s global marketing team with the goal of building awareness among marketers of the value Adara’s platform has to transform loyalty, search and booking data into actual knowledge that shapes their future business performance.
With nearly 30 combined years of marketing leadership and expertise, Anna and David will provide an added lift to Adara’s global marketing efforts overseeing their newly expanded teams to develop and implement strategic marketing initiatives that reach marketers and agency partners in their regions.
“As we continue to expand our global footprint, it is important for us to hire expertise to support our marketing needs in each region,” said Layton Han, CEO, Adara. “Both Anna and David have proven leadership experience with excellent track records in developing effective marketing strategies that accelerate sales revenue.”
Anna has extensive experience working with digital media marketers and Fortune 500 advertisers for companies like SocialVibe, AOL and Yahoo! She most recently managed her own advertising consultancy aiding online companies in defining and accelerating sales and marketing efforts. Previously she spent five years working in various executive positions at AOL, where her teams were tasked with enhancing strategic initiatives for AOL’s top partners and overseeing the company’s national advertising strategy by agency, industry, and across web properties. She brings a wealth of experience in sales management, marketing and the travel industry to her new role. Based in Adara’s New York office, Anna will bring a renewed focus to the company’s marketing efforts in the Americas.
Based in London, David will develop marketing strategies that support Adara’s expansion throughout Europe and the Middle East. Previously, David served as go-to-market marketing manager at Microsoft in the U.K., where he was responsible for driving advertising revenue growth throughout Microsoft’s digital brands portfolio. In addition, he served as communications manager at Collective, where he helped brand advertisers connect and engage with target audiences, by leveraging proprietary audience modeling, insights and ad effectiveness metrics.
Adara is the world’s largest marketing and insights platform that transforms loyalty, search and booking data into actual knowledge to help companies architect their products and understand and reach customers. Adara’s platform provides advertisers with the ability to reach actual and potential buyers across devices and channels. Through its exclusive access, Adara’s rich data set delivers more than 250 million monthly uniques with access to five billion travel searches. Adara was founded in 2009 and is headquartered in Mountain View, Calif.