PHOENIX--(BUSINESS WIRE)--Boyden, a global leader in executive search, today released a new issue of its Leadership Series, featuring an in-depth interview with Dan Dillon, Jr., Chief Marketing Officer of Arizona State University. This edition also includes a sidebar discussion with Daniel Grassi, Managing Partner of Boyden Atlanta, on the topic of executives and industry crossover.
In the interview, Dillon discusses moving from the consumer sector to academia, the new rules of promoting a university, taking big marketing risks, the importance of team chemistry, and the CMO of the future.
“Dan brings Arizona State a stellar track record from the consumer sector,” said Grassi. “His unusual talent in evolving and building brands makes him a case study in how marketers and top executives can bring fresh perspectives when they shift sectors. Not all CMOs are capable of making an industry change, though in the right situations, the value to the client is worth the risk.”
Dillon was appointed CMO of Arizona State University in September 2013. In this role, he is responsible for branding and marketing activities across the university.
He is a seasoned executive with more than 25 years’ experience in domestic and global general management roles in both the consumer packaged goods and restaurant industries. He has worked for well-known companies including General Mills, Keebler, Nabisco, Heinz, Con Agra, and the Coca Cola Company. He spent the past six years as Chief Marketing Officer for Outback Steakhouse, and most recently, as EVP and Chief Branding Officer for Ruby Tuesday.
Dillon earned a bachelor’s degree from St. Anselm College and an MBA from Bentley College.
The full interview with Dan Dillon and sidebar interview with Boyden’s Daniel Grassi are available at www.boyden.com.
Previous editions of Boyden’s Leadership Series include interviews with Chris Clark, Group Executive, Asia-Pacific at Visa; Noor Menai, President & CEO of CTBC Bank USA; Frank Holder, Chairman of FTI Consulting in Latin America; Paolo Cornetta, Senior Vice President and Group Head of HR of UniCredit SpA; Sandy Gould, Senior Vice President of Talent Acquisition and Development of Yahoo; António Mexia, CEO of EDP-Energias de Portugal; Harald Norvik, a Director of ConocoPhillips and former CEO of Statoil; Stephan Winkelmann, President & CEO of Automobili Lamborghini S.p.A.; Luís Mira Amaral, CEO of Banco BIC Português; Jeffrey Housenbold, President and CEO of Shutterfly Inc.; Jaime Rivera, CEO of Bladex; Svein Rennemo, Chairman of Statoil; Ümran Beba, Region President for Asia Pacific for PepsiCo; David Gergen, Director of Harvard’s Center for Public Leadership and a former presidential advisor; and Robert Reich, currently Professor of Public Policy at the University of California at Berkeley and a former US Secretary of Labor. All are available on Boyden’s website.
About the Series
The Boyden Leadership Series is an ongoing publication that highlights the views of high-profile business leaders on issues relevant to leadership, management and talent acquisition. The series’ editors conduct interviews with heads of corporations and other key organizations across the globe to further growth and the exchange of ideas.
About Boyden World Corporation
Boyden is a global leader in executive search and talent advisory services with more than 70 offices in over 40 countries. Founded in 1946, Boyden specializes in high level executive search, interim management and human capital consulting across a broad spectrum of markets and sectors. For further information, visit the firm’s website at www.boyden.com.