ARDMORE, Pa.--(BUSINESS WIRE)--Some of the largest financial services companies in the nation will convene on October 16, 2014 in Chicago to hear from a slate of presenters including Gregory FCA President Joe Anthony.
The BDI Financial Services Social Business Leadership Forum, to be held at the University Center Conference Chicago from 8:30 AM – 12:30 PM, will address the quickly changing communications landscape within the financial services industry, and explain what top firms need to know about transforming their communications infrastructure in a socially networked world.
Anthony’s presentation entitled, “The New Communications Paradigm in Financial Services: The Penn Mutual Case Study”, will focus on client The Penn Mutual Life Insurance Company, a 167 year-old institution with $100 billion of life insurance in force, that has integrated its content publishing, social media, media relations, advisor communications, and consumer marketing functions into a single, high impact platform that is extending Penn Mutual’s narrative into the millennial and women’s markets for insurance products.
“Penn Mutual provides a compelling blueprint for optimizing communication among media channels, both old and new,” says Anthony. “Their success serves as a shining case study for how long-term players in financial services can benefit from all that the new paradigm offers in communications, and now offers financial service organizations."
The BDI Financial Services Social Business Leadership Forum will be held on October 16, 2014, at the University Center Conference Chicago from 8:30 AM – 12:30 PM. Details and registration can be found at the following website: http://www.cvent.com/events/financial-services-social-business-leadership-forum/event-summary-52f8417355144c4381e470c2ccb6c306.aspx.
About The Penn Mutual Life Insurance Company
Since 1847, Penn Mutual has been driven by our noble purpose to create a world of possibilities. At the heart of this purpose is the belief that purchasing life insurance is the most protective, responsible and rewarding action a person can take, and is central to a sound financial plan. The company is committed to helping families unlock life’s possibilities through life insurance and annuity solutions. This is accomplished through a national network of financial professionals, who help clients make great things possible. Penn Mutual supports its field representatives with brokerage services through Hornor, Townsend & Kent, Inc., Registered Investment Advisor and wholly owned subsidiary. Member FINRA/SIPC. Visit Penn Mutual on the Internet at http://www.pennmutual.com/.
©2014 The Penn Mutual Life Insurance Company, 600 Dresher Road, Horsham, PA 19044
Business Development Institute (BDI), founded in New York City by Steve Etzler in 2001 and managed by Maria Feola-Magro, produces conferences and educational programs for marketing, communications and media professionals. Over 15,000 attendees have participated in our programs. We specialize in how technology and the Internet impacts marketing, communications and media. Our programs educate while providing valuable networking opportunities to our attendees. The quality of our speakers, program topics, ½ day format, network, and value are what differentiates BDI from its competitors. Visit BDI at http://www.bdionline.com.
About Gregory FCA
Gregory FCA is the country’s 47th largest public relations agency, and the largest public relations firm in Pennsylvania. Headquartered in suburban Philadelphia, Gregory FCA serves a range of privately owned and publicly traded companies, providing integrated public relations and communications programs that build brands, grow revenue, increase shareholder value and create visibility. Visit Gregory FCA at http://www.gregoryfca.com.