DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/pvm6cq/state_of_digital) has announced the addition of the "State of Digital Print Marketing" report to their offering.
Digital printing has been impacting and transforming the commercial printing and marketing industries for nearly two decades. From print runs in the tens to the hundreds of thousands, toner and inkjet technology have transformed the cost-efficiencies of print production. But equally important are the changes it has enabled in the business and marketing models of the companies that use the power of this technology to do so.
This report looks at the current state of digital output and its marketing applications from a marketing (rather than highly technical) perspective. It also provides insights and best practices for use in the field. Examples are representative of what is typical in the market today.
Key Topics Covered:
Section 1: Digital Printing Basics from a Marketing Perspective
Section 2: Remaining Production Considerations
Section 3: How Digital Print Takes Your Marketing Green
Section 4: How Digital Printing Impacts Your Marketing
Section 5: Changing Ways of Evaluating Success
Section 6: Maximizing Your Advantage (Best Practices)
For more information visit http://www.researchandmarkets.com/research/pvm6cq/state_of_digital