Research and Markets: Greening Print Marketing: A Practical Guide

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/qltdsl/greening_print) has announced the addition of the "Greening Print Marketing: A Practical Guide" report to their offering.

These days, it's all about going green. For some people, it's a personal and philosophical commitment. For others, it's an important brand image. Whatever your reason, this report looks at some of the most practical, implementable ways as they relate to print marketing. Many of these strategies will increase the effectiveness of your print marketing, too!

Gaining those benefits means looking beyond recycled paper and environmental certifications and considering a wide variety of factors along the entire product lifecycle. This includes design, print process, energy use, and even use of the targeting and personalization to reduce print volumes. There are also softer issues, such as chain of custody (CoC), and vendor and supplier commitment to broader sustainable initiatives.

Rather than taking a "pie in the sky" approach, however, this report focuses on immediate, practical actions that will green your marketing while often saving you money and increasing the effectiveness of your marketing programs at the same time!

Key Topics Covered:

Section 1: What "Green" Really Means

Section 2: Why Print Is Green(er)

Section 3: Greening Your Paper Choices

Section 4: Green Benefits of Digital Print

Section 5: Marketing Apps Drive Sustainability

Section 6: The Green Consumer and Green Print Marketing

Section 7: A Quick Look at Packaging

Section 8: A Word on Environmental Certifications

Section 9: Conclusions and Best Practices

For more information visit http://www.researchandmarkets.com/research/qltdsl/greening_print

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing, Environmental, Publishing and Printing

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing, Environmental, Publishing and Printing