NEW YORK--(BUSINESS WIRE)--Today, Olay unveils its newest global advertising campaign, the first of a series starring Olay Global Brand Ambassador, actress Katie Holmes. In a recent survey, Olay uncovered that a majority of women in the US feel it is never okay to settle. Created in partnership with Saatchi & Saatchi New York, Holmes encourages women around the world to be their best beautiful – in their lives and their skincare while featuring Regenerist and other Olay products.
“We’re thrilled to have Katie Holmes help us inspire women to realize their best beautiful in the new creative,” says Leigh Radford, Vice President Global Skincare and Olay Franchise Leader. “Katie – a confident, modern woman – represents Olay and the voice of women worldwide who never settle in skincare.”
Directed by American film director Bennett Miller (Moneyball, Capote, and the highly anticipated Foxcatcher), the advertising features Holmes’ personal reflections, calling upon women to embrace what makes them uniquely beautiful and live up to the woman they see in the mirror. “Being your best beautiful, that’s what Never Settle means,” says Holmes.
Acclaimed fashion and celebrity photographer Tom Munro captured the print creative, showcasing Holmes in a succession of intriguing still photos focusing on her inner confidence and beautiful, radiant skin.
The Your Best Beautiful campaign starring Katie Holmes will roll out across multiple channels including social and digital media, print, television and in-store displays beginning in mid-October, 2014 in North America and Europe and January in Asia.
For more information or to view Katie Holmes in her first campaign, visit Olay.com.
Olay is a worldwide leader in skin care and has been trusted by women for over 60 years. Olay continues to hold to the philosophy it was founded on: to maintain a deep understanding of women’s changing needs and to combine products that fit their needs with the latest advances in skin care technology. The end result—superior product performance women have come to expect from Olay. It brings healthy, beautiful skin to more than 80 million women on five continents.
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.