Research and Markets: K Toys & Games Market Update 2014

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/8bw47f/toys_and_games) has announced the addition of the "Toys & Games Market Update 2014" report to their offering.

Between 2009 and 2013, the overall value of the UK market for traditional toys and games grew by 6.6%, although growth in the market has failed to maintain consistency, with a decline of 1.1% in 2012 for instance. These fluctuations between growth and decline are, in part, a result of the economic downturn, with growth continuing to remain unstable following the recession of 2008/2009.

The UK market for toys and games is also suffering from under-investment in new product development (NPD) across Europe, in addition to the declining presence of high-street toy retailers, such as Modelzone and the Early Learning Centre (ELC). Downwards pressure has also been put on the market by the influx of discount and value toy retailers, particularly online retailers such as Amazon.com, which are able to offer prices beneath those seen at traditional toy retailers.

Figures from National Statistics suggest a continuing consumer base for toys and games, with the number of children aged 14 and under in the UK continuing to exhibit signs of growth between 2009 and 2013, with further increases forecast in the future. However, despite these trends, fears have been raised about the enduring appeal of digital and electronic products, which are increasingly taking up a greater share of children's time at the expense of playing with traditional toys. In order to combat this, toymakers have invested considerable sums of money in developing new hybrid game-toy products, such as the popular console playset game Skylanders, which is now thought to be worth in excess of $1bn. In addition, the ascent of digital and electronic gaming content has in some cases spurned successful traditional toy and game product lines, perhaps most notably the Angry Birds franchise.

This report forecasts that the UK market for toys and games will grow at an average annualised pace of between 1.9% and 2.8% between 2014 and 2018, with the value of the market rising by 10.9% over the forecast period as a whole.

Key Topics Covered:

1. Foreword

2. Introduction and Definition

3. Executive Summary

4. What's KEY in the Market?

5. Market Size, Segmentation and Forecasts

6. Strengths, Weaknesses, Opportunities and Threats

7. PESTEL

8. Company Financials

9. Further Sources

Companies Mentioned

  • Bandai UK Ltd
  • Flair Leisure Products PLC
  • Games Workshop Group PLC
  • Halsall Toys Europe Ltd
  • Hornby PLC
  • Leap Frog Toys (UK) Ltd
  • Lego Company Ltd
  • Mattel UK Ltd
  • The Character Group PLC
  • Tomy UK Co Ltd
  • VTech Electronics Europe PLC
  • Vivid Imaginations Ltd

For more information visit http://www.researchandmarkets.com/research/8bw47f/toys_and_games

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Media and Entertainment

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Media and Entertainment