SAN FRANCISCO--(BUSINESS WIRE)--Cloudwear today announced the launch of an innovative mobile marketing platform that uses intention capture to transform how the world’s largest brands identify, acquire and retain customers. Its patented technology and services, including social marketing platform iwunta, drive higher sales and customer retention through proprietary viral mechanisms proven to increase conversions.
CEO and Founder Evan Tann said: “iwunta changes the way people organize their activities and shopping beyond online, enabling them to maximize retailer competition and receive incentives without having to seek them out. In turn, it creates a social experience out of shopping, bringing together brands and groups of customers in a meaningful way that adds value for both.”
In testing, Cloudwear can capture and monetize purchase intent with a confirmed conversion rate of up to 35.74 percent. That’s far better than other common marketing platforms, which have a commonly accepted conversion rate of only 1–3 percent, including interstitials, banner ads and text ads.
Cloudwear will roll out the platform in 18 countries in partnership with some of the world’s largest mobile providers and manufacturers.
Businesses are projected to spend as much as $14 billion this year on big data and $11 billion on mobile ad spending, hoping to draw customers to their brands and products through inefficient mobile marketing platforms. With mobile purchases on track to make up nearly half of e-commerce in the next few years, companies are increasing their spending without increasing conversion rates. The problem is that intelligence on consumer behavior can only go so far, helping brands know what a consumer wants to buy, but not when they want to buy it. Less than one in five mobile marketers feel confident in their projected return on investment.
Cloudwear’s intent-based marketing platform enables brands to rely on more authentic data points - a consumer’s intent, geography and purchase immediacy - to offer more relevant, targeted deals and discounts to motivated buyers. This new format drives viral recommendations for brands, turning single purchases into group purchases and multiplying sales and revenue. It’s a radical change in the shopping experience that can enhance brands’ value at both brick-and-mortar and e-commerce stores.
The solution combines iwunta, the social marketing platform, with Ontention™, a breakthrough new form of immediate user purchase intention capture and monetization.
It integrates into existing digital strategies, generating more value for brands’ existing customers.
Cloudwear builds, markets and sells patented technology and solutions to acquire and retain customers for the world’s largest brands. Its product iwunta is a social marketing platform that drives higher sales and customer retention through proprietary viral mechanisms proven to increase conversions. For more information, visit www.cloudwear.com and www.iwunta.com.