NEW DELHI--(BUSINESS WIRE)--Yepme.com, India’s biggest online fashion brand has roped in superstar Shah Rukh Khan as its brand ambassador. This makes Yepme the first ever Online Fashion Brand in the country being endorsed by Shah Rukh Khan. Yepme will introduce the legendary actor who is often touted as the national style icon as its brand ambassador, through an extensive television campaign for its upcoming Autumn-Winter collection ’14.
Speaking on the announcement, Mr. Sandeep Sharma, Co-founder and COO, Yepme.com, said, “We are thrilled to have Shah Rukh on board. This association will definitely help build a strong connect between the brand and his fans across the country. Shah Rukh commands a huge fan following across all age groups in India and abroad and his presence will drastically increase the aspirational value of Yepme. He is the King of hearts, extremely hardworking and well read and carries himself with a sense of style that is a class apart. His style is effortless and casual and that is what we, at Yepme are all about.”
Expressing his excitement at joining hands with Yepme.com, Mr. Shah Rukh Khan said, “This is the first time that I am endorsing an online fashion brand and I am very excited to partner with Yepme for this! For fashion to be impactful, it has to evolve with time and maintain freshness. Yepme, with its focus on fast fashion is an extremely innovative and fashion right brand, offering the most current fashion trends. I look forward to join the fashion revolution that they have started which is taking the youth across the country by storm!”
The company has built its business around the Fast Fashion Model on the lines of leading global peers. The talented team of in house designers hand-picked from the top design institutes operates on high agility to create fresh and new designs.
Earlier this year, Yepme had signed Farhan Akhtar, Sonu Sood and Esha Gupta as its brand ambassadors.
Yepme is India’s biggest online fashion brand, which services over 1000 cities monthly as against most offline retail fashion brands, which service only 75 cities. Yepme now delivers close to 500,000 units to customers every month. Yepme’s mission is to democratize fashion in India.