WILTON, Conn.--(BUSINESS WIRE)--The Sun Products Corporation announced that it has signed a trademark licensing agreement with HIA Brands, LLC, a North American home textile provider of sheets, comforters, blankets, throws, bedspreads, tabletop, towels and accessories, to develop and market Snuggle branded home textiles. Recognized by its iconic Snuggle Bear, the Snuggle brand provides the ultimate in Snuggly SoftnessTM and long-lasting fresh scents to loads of laundry. The new line of Snuggle branded home textiles will create more Snuggle Up moments and will be sold at major retailers in the U.S. and Canada.
“For over 30 years, the Snuggle brand has been creating Snuggle Up moments through soft and fresh laundry. We are pleased to partner with HIA, a specialist in home textiles, to extend the power of our Snuggle brand and its promise of Snuggly SoftnessTM to categories beyond laundry conditioning through select licensing,” said Ed Vlacich, EVP National Brands, Sun Products. “With this agreement the Snuggle brand’s inherent qualities and brand recognition are shared with the textile industry in a meaningful way that will delight consumers.”
“Our commitment to the Snuggle brand is at the core of our aggressive growth plans,” said Gregg Haft, President of HIA. “We’re designing and creating home textiles that match consumer’s high expectations of the Snuggle brand – Snuggly SoftnessTM that’s comfortable and inviting and promotes a warm and welcoming environment at home.”
Snuggle home textiles will be featured on store shelves in the third quarter of 2015.
About Snuggle® Fabric Softener
As a leader in the fabric conditioning category for more than 30 years, Snuggle® has provided the ultimate in Snuggly Softness® and long-lasting freshness to loads of laundry. Recognized by its iconic Snuggle Bear, which was created by Jim Henson’s Creature Shop, birthplace of The Muppets and Sesame Street puppets, the Snuggle brand offers a variety of high-quality fabric conditioning products, including liquid softeners, dryer sheets, and scent boosters. Snuggle is manufactured by The Sun Products Corporation and is available at major retailers including most food, drug, mass, club and dollar stores. For more information, visit www.snuggle.com or www.facebook.com/snuggle.
About The Sun Products Corporation
The Sun Products Corporation, headquartered in Wilton, Connecticut, is a leading North American provider of laundry detergent, fabric softeners and other household products. With annual net sales of approximately $2 billion, the Company’s portfolio of products are sold under well-known brands that include all®, Snuggle®, Wisk®, Sun®, Surf®, and Sunlight®. In addition, Sun Products is the manufacturing partner for many retailer brand laundry and dish products in North America. For more information visit: www.sunproductscorp.com.
About HIA Brands, LLC
Headquartered in New York, NY, HIA is a North American provider of sheets, comforters, blankets, throws, bedspreads, tabletop, towels and accessories. Its management prides itself on a rich history of brand development based on product innovation, uncompromised quality standards, and strong manufacturing alliances.