Be a STAR Anti-Bullying Program Goes Purple in Support of GLAAD’s Spirit Day

NEW YORK & STAMFORD, Conn.--()--WWE® and The Creative Coalition will support GLAAD’s Spirit Day by “going purple” through their joint Be a STAR (Show Tolerance And Respect) anti-bullying initiative. Support kicked off this morning at a Be a STAR anti-bullying rally in New York and will continue through Spirit Day next Thursday, October 16 with promotion on TheCreativeCoalition.org, WWE.com, WWECommunity.com and on WWE and Be a STAR social media assets, reaching more than 400 million people globally.

As part of The Creative Coalition and WWE’s support for GLAAD, a Be a STAR Alliance Member, the Be a STAR logo was turned purple, a first in the program’s history, and students at the rally were given co-branded t-shirts that encouraged them to “Go Purple” on Spirit Day, show their support for LGBT youth and speak out against bullying. WWE has supported GLAAD’s Spirit Day since 2011.

“No one should be bullied because of who they are,” said GLAAD President & CEO Sarah Kate Ellis. “GLAAD is proud to stand with WWE in the fight against bullying and in a visible display of support for LGBT youth.”

“Spirit Day is an important time for everyone to stand up against bullying and discrimination,” said Stephanie McMahon, WWE Chief Brand Officer. “WWE is proud to support the LGBT community and GLAAD by spreading the message of respect and inclusion through our global platforms.”

“The Creative Coalition is proud that GLAAD is a member of our Be a STAR Alliance and even more proud to support Spirit Day as an initiative that embodies the tenets of the Be a STAR program,” said CEO of The Creative Coalition Robin Bronk. “We commend GLAAD for Spirit Day and believe it enhances our commitment to utilizing the resources of the arts and entertainment community to increase acceptance of lesbian, gay, bisexual and transgender youth.”

Additionally, WWE and Be a STAR will stand up against bullying and support GLAAD’s Spirit Day by promoting the initiative through homepage takeovers on WWE.com and WWECommunity.com as well as social media support from WWE Superstars and Divas.

Spirit Day was started in 2010 as a response to the young people who had taken their own lives. Millions wear purple on Spirit Day as a sign of support for lesbian, gay, bisexual and transgender (LGBT) youth and to speak out against bullying. With GLAAD’s help, Spirit Day has since garnered widespread support from entertainment organizations, sports leagues, celebrities, TV news and entertainment programs, corporations, schools, local communities, and even national landmarks.

According to GLSEN's 2011 National School Climate Survey, 63.5% of LGBT students reported feeling unsafe at school because of their sexual orientation and 43.9% because of their gender expression. GLSEN also reported that 81.9% of LGBT students report being verbally harassed because of their sexual orientation and 63.9% because of their gender expression.

About Be a STAR

Be a STAR (beastaralliance.org) is an anti-bullying alliance co-founded by WWE and The Creative Coalition. Its mission is to ensure a positive and equitable social environment for everyone regardless of age, race, religion or sexual orientation through grassroots efforts beginning with education and awareness. Be a STAR, which stands for "Show Tolerance And Respect," promotes positive methods of social interaction and encourages people to treat others as equals. WWE and The Creative Coalition leverage the power of The Creative Coalition’s entertainment industry constituencies and WWE’s global brand and platforms to help combat the bullying epidemic plaguing today’s youth.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 170 countries and 35 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich, Dubai and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

About The Creative Coalition

The Creative Coalition (www.TheCreativeCoalition.org) is the premier nonprofit, nonpartisan 501 (c)(3) social and public advocacy organization of the arts and entertainment community. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating, mobilizing, and activating its members on issues of public importance. Actor Tim Daly serves as the organization's President.

About GLAAD

GLAAD rewrites the script for LGBT equality. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love. For more information, please visit www.glaad.org or connect with GLAAD on Facebook and Twitter.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to entering into, maintaining and renewing key agreements, including television and pay-per-view programming and our new network distribution agreements; risks relating to the launch and maintenance of our new network; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to regulatory matters; risks resulting from the highly competitive and fragmented nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; the risk of accidents or injuries during our physically demanding events; risks associated with producing and travelling to and from our large live events, both domestically and internationally; risks relating to our film business; risks relating to new businesses and strategic investments; risks relating to our computer systems and online operations; risks relating to general economic conditions and our exposure to bad debt risk; risks relating to litigation; risks relating to market expectations for our financial performance; risks relating to our revolving credit facility; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.

Contacts

Media:
WWE
Matt Altman, 203-352-1177
Matthew.Altman@wwecorp.com
or
GLAAD
Seth Adam, 646-871-8018
seth@glaad.org
or
The Creative Coalition
Allison Risbridger, 646-717-9912
Arisbridger@thecreativecoalition.org

Contacts

Media:
WWE
Matt Altman, 203-352-1177
Matthew.Altman@wwecorp.com
or
GLAAD
Seth Adam, 646-871-8018
seth@glaad.org
or
The Creative Coalition
Allison Risbridger, 646-717-9912
Arisbridger@thecreativecoalition.org