DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/mkf7jt/strategic) has announced the addition of the "Strategic Insight: Beyond Mobile Banking - Engaging Borrowers with Property Apps" report to their offering.
Lenders should develop new or improved property apps that provide key tools and information to help and influence borrowers at each stage of the decision-making process. By understanding borrowers and how they search for a property, lenders can develop appropriate mobile capabilities to support the needs of a smartphone-enabled borrower before, during, and after the home buying process. Lenders that limit their mobile strategy to only mobile banking services or sales may be overlooking this opportunity. By enabling mobile services at each stage of the home buying journey, lenders can significantly influence the borrower experience, including the factors that drive their mortgage product choice decisions.
Some banks have already taken steps to connect with prospective borrowers. Although all of the case studies presented in this report shared common features such as augmented reality, mortgage calculators and personalised search options, each property app had a unique feature that differentiated it from competitors. More importantly, each property app has been designed to engage prospective borrowers at each stage of their decision-making journey - from searching for information, to evaluating alternatives and purchasing the property. These case studies provide lenders with examples of how they can differentiate themselves from their competitors and engage with not only current prospective borrowers, but also the next generation of homeowners.
Features and Benefits
- Provides an overview of the current mortgage landscape
- Examines the role of technology in the financial services industry
- Provides global case studies of bank-owned property apps
Key Questions Answered
- How has the mortgage landscape changed since the GFC?
- How has technology changed the way consumers interact with brands?
- How can lenders use technology to engage with borrowers?
For more information visit http://www.researchandmarkets.com/research/mkf7jt/strategic