CHELMSFORD, Mass.--(BUSINESS WIRE)--Qvidian, the innovator in sales execution solutions, today announced that Karen Meyer, Vice President of Products at Qvidian, will present on a panel at the Mastering Product Innovation Summit sponsored by Mass Technology Leadership Council (MassTLC), the region’s leading technology association and premier network for technology executives, entrepreneurs, investors and policy leaders.
Once an innovative idea or invention is determined to solve real customer problems, it becomes about creating a market-driven model to deliver the right product or solution for your buyers. Successful companies have created cross-functional collaboration between product management, engineering and user experience to develop and deliver relevant solutions that connect to business goals and customers. This summit will explore how to:
- Formulate methods to produce strong alignment between product-marketing, development, and design
- Create an organizational culture where everyone is an extended part of the design team and process
- Shift to a more user-centered design
- Create a factory of innovation in your organization
|What:||Mastering Product Innovation Summit - The Practical Shift to User-Centered Design|
|When:||Thursday, October 9, 2014 at 1:00PM – 5:30PM ET|
|Who:||Karen Meyer (VP of Products, Qvidian), Bill Albert (Executive Director of the UX Center, Bentley University), Tom Tullis (VP User Experience Research, Fidelity Investments)|
|Where:||Microsoft NERD, 1 Memorial Drive, Cambridge, Massachusetts 02142, United States|
To learn more about Qvidian and see how innovative organizations are achieving sales execution success, visit - www.qvidian.com
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Qvidian provides cloud-based sales execution solutions that enable companies to accelerate sales ramp up time, capture new business, and optimize sales performance by closing the gap between strategy and sales execution. The company’s innovative software and advisory services offer real-time insight to ensure sales teams do what’s needed to win, by driving repeatable methodologies and making the sales organization more agile. With over 1,200 global customers including Dell (NASDAQ:DELL), Citi (NYSE:C), ADP (NASDAQ:ADP), CA (NASDAQ:CA), and Splunk (NASDAQ:SPLK), Qvidian is helping organizations significantly increase their profitable revenues while eliminating waste and reducing costs. For more information, visit www.qvidian.com or call 1-800-272-0047 or +44 (0) 870-734-7778.
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