Research and Markets: Big Data and Machine Learning Driven Marketing Study 2014

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/tw4kpz/big_data_and) has announced the addition of the "Big Data and Machine Learning Driven Marketing" report to their offering.

MNOs continue to seek new revenue streams to address increased pressure on margins through competition and regulation. Where such a revenue stream leverages unique knowledge and capabilities within the MNO, it represents an extremely attractive opportunity that should be explored and pursued as a high priority.

Big Data is just such a high priority opportunity, potentially monetising information and capabilities already available in-house. Further, the new revenue stream that could be generated is less susceptible to competition from other players (such as OTT service or content providers). This report examines the potential for Mobile Network Operators to profit from Big Data services, looking at the manner in which such technology can be applied internally, and the potential services that could be offered to customers. It advances a view about the nature of the benefits to be obtained, the customer propositions required and the likely value chain in a commercially sustainable business model.

All MNOs should at least consider addressing this market opportunity. This report provides the information necessary to commence that consideration, and concludes with a series of recommendations to help MNOs maximise their revenues from this area.

Key Topics Covered:

1 Overview

2 Introduction

3 Information - The New Oil of Business

4 Unlocking the Value in Big Data

5 Market Potential

6 Market Sectors for MNO Big Data

7 Packaging a Big Data Proposition

8 The Value Chain

9 Business Requirements

10 Recommendations

Appendix - Feedback Questions

Companies Mentioned

  • Gartner
  • GfK

For more information visit http://www.researchandmarkets.com/research/tw4kpz/big_data_and

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Telecommunications and Networks

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Telecommunications and Networks