DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/3sb54g/addressing) has announced the addition of the "Addressing Multi-Line & Multi-Device Customer Accounts" report to their offering.
Many households now have more than one mobile subscription and an increasing number also have other portable connected devices such as tablets and PCs.
The increasing number of households with multiple lines and multiple devices represents an important part of the market for mobile services, yet many operators only offer tariff packages that address individual devices or customers.
Operators seeking to address the real needs of the users of their services and reduce the risks of churn need to ensure that they offer tariff packages that are tailored to the needs of their customers.
This report looks at the growth of multi-device households, the reasons why not all portable connected devices are enabled for mobile use, and segmentation of the user market. It also looks at the multi-line and multi-device tariff bundles now being offered by some operators.
This report draws conclusions on how this market is developing and presents key recommendations for action by operators.
Key Topics Covered:
3 Market for Multiple Devices and Lines
4 Operators' Offerings
- AT&T - Mobile Share
- EE UK
- O2 Ireland
- Telia (Sweden)
For more information visit http://www.researchandmarkets.com/research/3sb54g/addressing