Research and Markets: Quad-play: How to Grow Customer Lifetime Value

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/3z4jdp/quadplay_how_to) has announced the addition of the "Quad-play: How to Grow Customer Lifetime Value" report to their offering.

Converged telecommunications and entertainment propositions are on the rise across the world. These bundles typically offer the customer a discount over the purchase of individual services - therefore operators must maximise the value extracted from the customer.

What are the options that operators should consider if they are to prevent value erosion through multi-play discounts?

  • Many quad-play propositions are quad-play in name only: the mobile component is purchased and billed separately; customer care for the TV business is standalone, and so on. Achieving true convergence will reduce costs and improve customer satisfaction - this report provides advice on how to check current status and move towards true convergence.
  • Pricing strategies are key and are discussed within this report.
  • Correct targeting will also make a huge difference. Should operators target small businesses with consumer quad-play propositions? What about family and household propositions?
  • In some markets, copper (or fibre) local loops are missing and uneconomic to deploy. This report examines how innovative operators in the developing world have found ways to plug that gap.
  • Big data is a popular term - but how is it relevant for analysing quad-play customers and products, and for targeting customers with cross-sell products? The purpose of this report is to inspire the reader to action by providing a set of conclusions and recommended actions for current or aspiring quad-play operators.

Key Topics Covered:

1 Overview

2 Introduction

3 Quad-play Convergence Importance

4 Methods for Increasing Lifetime Value

5 Conclusions and Recommendations

Companies Mentioned

  • Vodafone Spain
  • Vodafone Ireland
  • Telstra
  • Melita
  • Nos
  • TDC
  • Sky Ireland
  • Sky UK
  • Digicel Tonga
  • Eircom
  • TDC Denmark
  • Bell Canada
  • Bouygues Telecom
  • Etisalat UAE
  • Idiro Technologies
  • Tefficient

For more information visit http://www.researchandmarkets.com/research/3z4jdp/quadplay_how_to

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Telecommunications and Networks

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Telecommunications and Networks