Research and Markets: Global Alcoholic Drinks Market 2014-2018: Beam Suntory, Bacardi, Diageo, Pernod Ricard & SABMiller Dominates the Industry

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/6vlln9/global_alcoholic) has announced the addition of the "Global Alcoholic Drinks Market 2014-2018" report to their offering.

In 2013, the Beer segment led the market with 53.24 percent and 75.34 percent share, respectively, in terms of revenue and volume. An increase in the demand among millennial population in the US, growing demand for premium alcoholic beverages, and increased marketing and promotions by vendors drive the consumption and sales of alcoholic drinks.

One key trend emerging in the market is the increased demand for low alcohol content. Consumers are opting for a healthier lifestyle, which includes the consumption of healthy alcoholic drinks with low alcohol content.

According to the report, the growth in the Global Alcoholic Drinks market is mainly driven by the increased demand for premium alcoholic beverages. Premium brands are currently at a high demand when compared to economically priced products because of the increase in disposable income of consumers, the use of alcohol as a status-symbol, the need for luxury, and the association of the "premium" label with beverage quality and taste.

Further, the report states that one of the major challenges in the market is increased competition from non-alcoholic beverages in the US that includes soft drinks, fruit drinks, energy drinks, sparkling water, and sports drinks. Increase in health consciousness among consumers, and the availability of a variety of non-alcoholic drinks has fueled their demand.

Key Vendors

  • Beam Suntory
  • Bacardi
  • Diageo
  • Pernod Ricard
  • SABMiller

Key Topics Covered:

  1. Executive Summary
  2. List of Abbreviations
  3. Scope of the Report
  4. Market Research Methodology
  5. Introduction
  6. Global Overview
  7. Market Landscape
  8. Market Segmentation by Category
  9. Global Beer Market
  10. Global Wine Market
  11. Global Spirits Market
  12. Market Segmentation by Distribution Channel
  13. Geographical Segmentation
  14. Buying Criteria
  15. Market Growth Drivers
  16. Drivers and their Impact
  17. Market Challenges
  18. Impact of Drivers and Challenges
  19. Market Trends
  20. Trends and their Impact
  21. Vendor Landscape
  22. Key Vendor Analysis

For more information visit http://www.researchandmarkets.com/research/6vlln9/global_alcoholic

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Beverage

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Beverage