Smarsh Enables Heron Financial Group to Leverage Social Media to Market and Grow Business

Comprehensive archiving platform provides solution for SEC recordkeeping and supervision obligations

PORTLAND, Ore.--()--Smarsh®, the leading provider of hosted archiving solutions for compliance and e-discovery, today shared how Heron Financial Group, a New York-based registered investment advisor (RIA) firm, relies on the Smarsh Archiving Platform to remain compliant with Securities and Exchange Commission (SEC) regulations as it deploys social media communications to help grow its client base. Since adding LinkedIn, Facebook, Twitter and YouTube to its marketing program two years ago, Heron Financial has doubled its assets under management.

Heron Financial already uses Smarsh for email archiving, and added archiving support for social media before launching its social marketing initiatives. All content is captured, preserved and readily available for search, review and production in the Smarsh Archiving Platform, making Heron’s supervision procedures more efficient.

“We have a one-person compliance department and wanted a solution that would limit time spent on supervision to no more than an hour each week,” said David Edwards, founder and president of Heron Financial. “Smarsh filled the bill. We generate a high volume of social media content, and Smarsh offered us a tool that made a vast field of data easily searchable.”

“Heron Financial demonstrates that financial services firms can use social media to help grow a business without adding a burden to the compliance department,” said Stephen Marsh, CEO of Smarsh. “Our unified platform enables Heron Financial to use social media the way it wants and on the devices it prefers, while meeting its recordkeeping and supervision requirements.”

For more information about Heron Financial’s experience with Smarsh and how it uses social media to drive website traffic and deepen relationships with clients and prospects, download the case study, The Force Multiplier: Heron Financial Grows Business with Social Media, at www.smarsh.com.

About Smarsh (www.smarsh.com)

Smarsh® delivers cloud-based archiving solutions for the information-driven enterprise. Its centralized platform provides a unified compliance and e-discovery workflow across the entire range of digital communications, including emailpublic and enterprise social mediawebsitesinstant messaging and mobile messaging. Founded in 2001, Smarsh helps more than 20,000 organizations meet regulatory compliance, e-discovery and record retention requirements. The company is headquartered in Portland, Ore. with offices in New York City, Atlanta, Boston, Los Angeles and London.

About Heron Financial (http://www.heronfinancialgroup.com/)

Heron Financial Group | Wealth Advisors is an independently owned and operated registered investment advisory firm based in New York. The firm counsels individuals and families on investments, asset allocation, executive compensation, 401K planning for individuals and businesses, life insurance & annuities, college tuition, retirement, estate and divorce planning.

Heron’s clients are executives, managing partners of law firms and consultancies, Wall Street professionals, owners of businesses, and heads of families.

The firm’s purpose is to clarify and simplify the means by which clients achieve their financial goals.

Client relationships begin at $500,000 in investable assets. The firm currently serves 95 families with a total of $160 million assets under management. Learn more at http://www.HeronFinancialGroup.com.

Contacts

Smarsh Inc.
Ken Anderson, 503-946-6044
kanderson@smarsh.com

Release Summary

Heron Financial Group relies on Smarsh, the leading provider of hosted archiving solutions for compliance and e-discovery, to remain compliant with SEC regulations as it leverages social media.

Contacts

Smarsh Inc.
Ken Anderson, 503-946-6044
kanderson@smarsh.com