NEW YORK--(BUSINESS WIRE)--Multi Packaging Solutions, a leader in value-added print and packaging for the branded consumer and healthcare markets announces its latest innovation in retail solutions that attract consumer interest and set brands apart.
Impressions moldable packaging makes its US debut with the release of Transformers, Age of Extinction, by Paramount Studios. This unique packaging technology lets designers add deep embossing to graphics to create sculpted effects previously unattainable with paperboard.
Impressions takes packaging to new heights, amplifying embossing up to eight times beyond conventional limitations. For brands looking to transition from molded plastic to a more sustainable alternative, or simply looking for a more dramatic result with paperboard, Impressions offers exciting possibilities.
“As competition for the consumer’s attention intensifies across markets, packaging increasingly plays a central role.” commented Erin Willigan, Vice President of Global Marketing for Multi Packaging Solutions. “Our focus on innovative solutions helps customers gain a competitive edge with materials, structures, and decorative technologies that make lasting brand impressions.”
“When Adrianna Krikl, Creative Director of Paramount Home Entertainment, approached us about concepts for the Transformers franchise, she was looking for a package that appealed to their science fiction fan base by pushing the boundaries of technology,” commented Lisa Ireland, Vice President of Sales for Multi Packaging Solutions, “The creative brief called for dramatically sculpting the artwork to accentuate the engineering complexity of the Transformer Bots. Traditional approaches fell short of their vision, while Impressions hit the mark right from the initial comp.”
Ireland further added, “Working with Michele Bell, Senior Vice President, Worldwide Creative Services Paramount, we were able to break new ground with the Walmart Exclusive, the first commercial application for Impressions in the US. We helped make the team’s vision a reality, with a truly unique silhouette for Transformer fans.”
Impressions by Multi Packaging Solutions is ideally suited for folding cartons, rigid tubes, or any other paperboard packaging where designers incorporate texture to highlight graphics. It is also a compelling alternative for form-fill-seal applications - tear resistant and receptive to barrier coatings; it offers an attractive alternative with strong shelf appeal.
About Multi Packaging Solutions (MPS)
Multi Packaging Solutions is a leading global provider of value-added packaging solutions to a diverse customer base across the healthcare and branded consumer end markets. MPS provides customers with an extensive array of print-based specialty packaging, including premium folding cartons, labels, inserts/leaflets, and specialty packaging across a variety of substrates and finishes. The company has over 50 manufacturing locations on three continents and employs over 7,200 people. MPS is a portfolio company of Carlyle Group and of Madison Dearborn Partners. For more information, please visit www.multipkg.com.