AGOURA HILLS, Calif.--(BUSINESS WIRE)--TouchCommerce, the innovative leader in omni-channel engagement solutions for market leading brands, today announced that the company’s new TouchStore solution was named “New Product of the Year” in the Retail category of the BIG Business Awards. Organized by the Business Intelligence Group, the 2014 BIG Awards for Business is an annual awards program that specializes in recognizing top-performing companies with a unique evaluation process that incorporates feedback from experienced business leaders around the globe. As the winner in its category, the TouchStore solution continues to create buzz in the market as an innovative offering for brands with retail locations seeking to enhance the omni-channel shopping experience for in-store customers by providing personalized online assistance through mobile devices.
“We are delighted to see TouchStore resonating so well in the market, with validation ranging from significant customer interest to influencer accolades, such as this New Product of the Year honor from Business Intelligence Group,” said Bernard Louvat, president and CEO of TouchCommerce. “With TouchStore, retailers and enterprises with retail locations can finally offer customers a true omni-channel experience in the context of online engagement. This personalized approach to self-service that melds online and offline channels aligns with the customer’s desired shopping process and enables brands to improve conversion and customer satisfaction.”
Judged by industry leaders with business expertise specific to each category of the competition, the BIG Business Awards use a proprietary scoring methodology that selectively measures performance across multiple business domains and rewards companies whose achievements stand above those of their peers.
“TouchCommerce truly impressed us with the company’s forward-thinking approach to mobile in-store usage and its resulting innovation with TouchStore,” said Russ Fordyce, managing director of the Business Intelligence Group. “The TouchStore solution is unique in the way it enables brands with retail locations to increase conversion and consumer engagement in the omni-channel environment – a huge area of opportunity in the retail market. We are thrilled to have TouchCommerce in our winners’ circle.”
Officially launched on August 6, 2014, the TouchStore solution facilitates a personalized online engagement experience by providing in-store shoppers with the ability to either scan a QR code or send a text message to a special number presented via signage near a specific product display in the store. This action opens the TouchCommerce online engagement window on the consumer’s smartphone. In the background, TouchCommerce patented technology then uses product information, prior browsing behavior and patented web-based customer interface to target the customer with specific content or automatically route them to a live chat expert on the selected product. If routed to an expert, the shopper’s prior browsing behavior is also sent to the agent at the start of the chat session. In addition to answering questions, the chat agent can provide rich content, such as videos, coupons, guides, and surveys, to the shopper.
About the Business Intelligence Group:
The Business Intelligence Group, creators of the BIG Awards, was founded with a mission of recognizing true talent and superior performance in the business world. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above their peers.
Founded in 1999, TouchCommerce delivers results for market-leading brands with award-winning, innovative omni-channel engagement solutions that enhance customer experience, increase revenue and reduce support costs while using real time customer data analytics. For more information, please visit www.touchcommerce.com.