HKTDC: Bridging Books and Literature Apps: Hong Kong Publishers at the Frankfurt Book Fair

FRANKFURT, Germany--()--From October 8 to 12, 2014, the Frankfurt Book Fair will once again be opening its doors for the international publishing industry, including the print metropolis Hong Kong being present with a combined stand organized by the Hong Kong Trade Development Council (HKTDC) (Hall 6.1, Stand D78). The following companies will be showcasing their portfolio there: Hung Hing Off-Set Printing Co. Ltd. (Stand D78-C1) and Lord Education and Talent Development Co. Ltd. (Stand D78-C2), Beijing Mandarin Ltd., Century Culture Ltd., Chinese Bible International Ltd., City University of Hong Kong Press, Geocarto International Centre Ltd., Hong Kong University Press and Sage Foundation Intellect Ltd..

The innovative products of Hung Hing Off-Set Printing Co. Ltd. (D78-C1) include combinations of digital and print media like the “Bridging Book“. The printed version is supplemented with a tablet or smartphone version. Placed alongside each other, the electronic contents appear when the reader leafs through the book creating a new reading experience. Having fun while learning English is the aim of the “GamEnglish“ series from Lord Education and Talent Development Co. Ltd. (D78-C2). The series includes 23 card games in five categories like spelling and pronouns. Well-known in Hong Kong is the cartoon character “Q boy”, one of many from publisher Century Culture Limited. Their “White Cat Black Cat” series alone has had more than 400 books with ten comic series published.

Sage Foundation Intellect Ltd. are aiming to promote the linguistic and overall development of children and produces digital and printed books – in English and Chinese – as well as interactive mobile applications. Beijing Mandarin Ltd. is also focusing on conveying knowledge of the Chinese language. Their SREM® method is aimed at making it easier for foreigners to learn an alphabet with Chinese characters. New works on scientific literature will be presented by the Hong Kong University Press and the City University of Hong Kong Press.

The Hong Kong printing industry achieved further growth during the first eight months of 2014: Exports rose by 5.7 per cent to around USD 1.7 billion, imports by 1.8 per cent to USD 1.1 billion. The industry has made numerous investments in emerging technologies in order to meet the demand for more environmental protection and sustainability.

Contacts

HKTDC
Christiane Koesling
Tel: +49 69 - 9 57 72 - 161
E-Mail:
christiane.koesling@hktdc.org

Contacts

HKTDC
Christiane Koesling
Tel: +49 69 - 9 57 72 - 161
E-Mail:
christiane.koesling@hktdc.org