TOLEDO, Ohio--(BUSINESS WIRE)--As National Pizza Month kicks off in October, pizza chains around the country have plenty reason to celebrate … some more than others. With four of its historically top five sales days of the year falling in the Fourth Quarter and cooler weather driving increased pizza orders, Marco’s Pizza – the fastest growing pizza company in the U.S. – is gearing up for another hearty season of growth.
As temperatures cool down, the pizza category tends to heat up. For Marco’s, Fourth Quarter 2013 revenues were higher than average during the previous three quarters of the year. The biggest spikes occur on Halloween, the night before Thanksgiving, New Year’s Eve, and cold weather snaps throughout the winter. In looking back at the past five years, Fourth Quarter sales for Marco’s have increased each year by an average 27 percent as the franchise system continues to grow.
With 93 percent of Americans eating at least one pizza per month, the $40 billion pizza industry makes up approximately 17 percent of all restaurants in the nation. Despite the highly fragmented nature of the pizza business and intense competition, with over 70,000 pizzerias in the United States, Marco’s Pizza has joined the upper crust. Recently, Marco’s Pizza opened its landmark 500th location in the United States. Averaging one new store opening every other day, more than 600 restaurants will open and operating in three countries by year’s end.
“We focus on quality of product and customer service, the two biggest drivers of our growth,” said Bryon Stephens, President & COO of Marco’s Pizza. “The word has spread about our authentic Italian pizza, our strong customer satisfaction scores and our marketing and operations support for area representatives and franchisees. We live by a culture of accountability that consistently delivers an authentic quality product and best-in-class customer service. As long as we keep doing that, growth will continue.”
Stephens said Marco’s is on an accelerated growth track to quadruple its store count in the coming 5-7 years, reaching 1,000 by the end of 2016. International expansion has also been on the rise, with a recently finalized deal to open 400 stores in India over the next 10 years, as well as 40 stores in Puerto Rico over the next nine years.
The company’s recipe for growth has been a culmination of a robust authentic product, a strong community image, and a mission to delight customers. As the only national franchise chain founded by a native Italian, Marco’s has made its name in for itself in the bourgeoning industry by producing fresh, authentic, handmade pizza, known for its fresh never-frozen dough made daily on site, a proprietary cheese blend that is fresh-never frozen and a secret pizza sauce recipe.
ABOUT MARCO’S PIZZA:
Headquartered in Toledo, Ohio, Marco’s Pizza (Marco’s Franchising, LLC) is the fastest-growing pizza company in the U.S. (based on the number of stores signed into development since 2007). Marco’s was founded in 1978 by Italian born, Pasquale (“Pat”) Giammarco and thrives by making Italian Pizza with fresh ingredients. The company has grown from its roots as a beloved Ohio brand to operate more than 500 stores in 35 states, and the Bahamas. Marco’s Pizza recently took the no. 3 spot in Consumer Reports’ pizza category restaurant rankings and was no. 8 on Franchise Times’ “2014 Fast and Serious” list. To inquire about franchise opportunities with Marco’s Pizza visit marcosfranchising.com.