SAN FRANCISCO--(BUSINESS WIRE)--MUFG Union Bank, N.A., today announced that veteran marketing executive Arthur (Art) Smith has been named Chief Communications and Marketing Officer (CCMO) for the Americas. Smith, who joined Union Bank in 2009 as Chief Marketing Officer, also continues as deputy general manager of the global MUFG Brand Development Office in Tokyo. Based in San Francisco and New York, Smith will report to MUFG Union Bank’s President and Chief Executive Officer Katsumi Hatao.
Smith is responsible for developing the bank’s holistic communications and marketing strategy, executing programs designed to strengthen the bank’s market presence and raise MUFG Americas' brand profile in the Americas region, which includes the U.S., Latin America, Canada and Mexico. He will lead the company’s functions that touch many of the internal and external constituencies in support of organizational objectives for the Americas. Specifically, Smith will oversee all Corporate Communications and Marketing functions, including Corporate Marketing, Branding, Digital Marketing, Advertising, Client Insights & Research, Sponsorship Marketing and Events, Integrated Communications, and the Marketing Project Management Office.
“Art has a proven track record of strategic leadership throughout his more than 25-year career, and we are pleased to have someone with his level of experience lead our communications and marketing efforts to support our vision of being a top 10 banking institution in the U.S.,” said Hatao.
Prior to joining Union Bank in 2010, Smith was head of Global Brand Marketing at Wachovia Corporation. He also served as a key member of the executive team and was responsible for brand strategy and management, integrated marketing communications, advertising, sports marketing and strategic alliances. Before Wachovia, Smith was CEO of National Renewable Energy Corporation, a firm that he co-founded, drove to profitability, and then sold to private equity.
He also served as the Chief Marketing Officer at McGladrey, the global professional services division of H&R Block, and head of global marketing and brand strategy at Duke Energy. Smith began his marketing career in 1985 with Xerox Corporation in Rochester, New York, where he rose to the head of global marketing across multiple business units during his 17 years with the firm.
Smith earned a Master of Business Administration from the University of Rochester in Rochester, New York, and a Bachelor of Science in business administration from Nazareth College, also in Rochester.
About MUFG Union Bank, N.A.
MUFG Union Bank, N.A., is a full-service bank with offices across the United States. We provide a wide spectrum of corporate, commercial, retail banking and wealth management solutions to meet the needs of customers. The bank also offers an extensive portfolio of value-added solutions for customers, including investment banking, personal trust, capital markets, global treasury management, transaction banking and other services. With assets of $108.8 billion (USD), as of June 30, 2014, the bank has strong capital reserves, credit ratings and capital ratios relative to peer banks. MUFG Union Bank is a proud member of the Mitsubishi UFJ Financial Group (NYSE: MTU), one of the world’s largest financial organizations with total assets of approximately ¥259 trillion (JPY) or $2.5 trillion (USD)1, as of June 30, 2014. MUFG Americas Holdings Corporation, the financial holding company and MUFG Union Bank, N.A. have corporate headquarters in New York City.
1 Exchange rate of USD=¥101.36 (J-GAAP) as of June 30, 2014