NEW YORK--(BUSINESS WIRE)--BlueLink Marketing, a leading performance advertising technology company, announced today that it has partnered with Integral Ad Science, a global provider of actionable advertising intelligence for buyers and sellers of digital media.
“We are pleased to formalize this partnership with Integral Ad Science, one of the most advanced media valuation platforms in the world, to help us measure and ensure the quality and effectiveness of media placements for our advertisers,” said Lawrence Herman, CEO of BlueLink Marketing. “This partnership underscores BlueLink Marketing’s continued commitment to brand safety and bringing sustainable quality and results to our clients.”
Integral Ad Science focuses on a comprehensive solution set that enables advertising to appear in quality environments where they receive quality exposure and rewards the sell side for providing quality media. The platform drives improved visibility, and ROI for players across the digital media landscape.
BlueLink Marketing empowers brands and agencies to reach their target audience through its global network of 1,000 + publishers. With its proprietary ad serving technology, BlueLink Marketing helps publishers monetize their digital ad inventory and content by delivering targeted and relevant advertisements.
About BlueLink Marketing:
Since 2010, BlueLink Marketing has been a leading performance advertising technology company. BlueLink Marketing helps online advertisers reach their target audience and publishers maximize their revenue through keyword and contextual advertising solutions. For more information on BlueLink Marketing, please visit www.bluelinkmarketing.com.
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry's only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (True Advertising Quality), a first-of-its kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser's ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, London, Berlin, Sydney, Melbourne and Singapore. Learn more at www.integralads.com.