DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/cdl8jg/emerging_consumer) has announced the addition of the "Emerging Consumer Lifestyles in Africa" report to their offering.
This report provides a comprehensive analysis of the changing consumer market landscape across 50 countries in Africa. Africa offers unmatched growth opportunities for manufacturers and service providers in consumer-facing sectors, as a large and young population and growing middle class adopt new consumption habits and different lifestyles. This report provides an in-depth overview of the key changes in African consumer lifestyles, allowing marketers to better target the emerging opportunities in this booming market and identify how they are changing as incomes rise.
It identifies the most attractive countries for consumer marketers and provides detailed data on the 'long tail' of African countries that are often ignored. The report covers demographic and lifestyle changes, urbanisation and the growth of hubs, uptake of media, the changing retail landscape and service sector as well as the key factors around the growth of the African middle class. It provides exclusive and comprehensive data to forecast the future of the consumer market across Africa.
Key Topics Covered:
- Executive Summary
- The Future African Trend Map
- Population Growth
- Youth Consumers
- Urbanisation and Hubs
- The Emerging Middle Class
- Working Hours, Commuting and Time Use
- The Emerging Media and Telecoms Landscape
- The Retail Landscape
- Emerging Consumer Lifestyles
For more information visit http://www.researchandmarkets.com/research/cdl8jg/emerging_consumer