RADNOR, Pa.--(BUSINESS WIRE)--The J.G. Wentworth Company TM (NYSE:JGW), the leading purchaser of structured settlement payments, annuity payments, lottery payments, and other receivables through the J.G. Wentworth and Peachtree Financial brands, today announced that VML has been named its digital agency of record and Horizon Media has been named its media agency of record, effective immediately.
The new partners are being added to accelerate the evolution of J.G. Wentworth as it leverages data and analytics to drive growth in its core business and to create a platform for future evolution as a more diversified consumer financial services company. “As a direct-to-consumer marketer, it is increasingly important to be able to evolve our digital, mobile, media and analytical capabilities, and we are thrilled to partner with VML and Horizon to drive future growth,” said Sean O’Reilly, SVP & Chief Marketing Officer at J.G. Wentworth. “As part of our partnership, we will continue to evolve our online and mobile presence, beginning today with a re-launch of the J.G. Wentworth website (www.jgwentworth.com), the first step in our digital transformation.”
As J.G. Wentworth expands its digital, data and analytical infrastructure, it has added VML, based in Kansas City, to partner on technology innovation, experience design, data infrastructure, modeling, analytics, and reporting. “During many years of working with VML, the team there has shown a consistent ability to deliver innovative and practical solutions across a variety of product categories,” said Greg Schneider, EVP & Chief Information Officer at J.G. Wentworth, “We are working together to deliver a platform that will support growth in our core business and set us up for future growth as we diversify into other financial product categories.”
Jon Cook, CEO & President of VML added, “We’re thrilled to be a strategic partner with J.G. Wentworth. We are excited about the growth opportunities that data and technology will provide, especially when we together marry the power of information with world-class user experience in the direct digital space.”
Horizon Media is the largest and fastest growing privately-held media service agency in the world. The agency’s New York office will handle media planning, activation, and analytics across channels. “We’re excited to work with the J.G. Wentworth and Peachtree Financial brands as the company continues to evolve,” said Gene Turner, EVP & Managing Partner at Horizon, “We look forward to driving growth and innovation for the company’s portfolio of brands.”
The J.G. Wentworth Company has also re-launched its corporate website, www.jgw.com.
Forward Looking Statements
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About the The J.G. Wentworth Company TM
The J.G. Wentworth CompanyTM focuses on key sectors, including structured settlement payment purchasing, annuity payment purchasing, lottery payment purchasing and pre-settlement funding. Through our two market-leading and highly-recognizable brands, J.G. Wentworth and Peachtree Financial Solutions, we purchase future structured settlement payment streams from our customers. For more information about The J.G. Wentworth CompanyTM, visit www.jgw.com or use the information provided below.
VML is a global marketing agency that delivers forward-thinking ideas and solutions for the world’s most influential brands, including: Coors and Coors Light, Charter Communications, Colgate-Palmolive, COBRA PUMA GOLF, Dell, Gatorade, the Kellogg Company, Kimberly-Clark, Krispy Kreme, Microsoft, NAPA AUTO PARTS, PepsiCo, Southwest Airlines, U.S. Soccer, Tennessee Tourism, Wendy’s and Xerox.
Founded in 1992 and headquartered in Kansas City, Missouri, VML joined the world’s largest communications services group WPP in 2001. VML has more than 2,000 employees with principal offices in 24 locations across six continents. For more information, visit www.vml.com.
About Horizon Media, Inc.
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. Horizon was chosen as 2011 Independent Media Agency of the Year by Mediapost, named one of the worlds’s ten most innovated marketing and advertising companies by FastCompany in 2011, and was named 2010 U.S. Media Agency of the Year by AdAge, Adweek, Brandweek, and Mediaweek. CEO Bill Koenigsberg was recently named 4As Chairman of the Board, the first person from a media agency to hold this position in the 100-year history of the 4As. For more information, visit www.horizonmedia.com.