Research and Markets: China Digital Advertising Spend Databook Q2 2014 Featuring Baidu, Alibaba, Google China, Tencent, Sohu, Sina, Soufun, Youku & Tudou & Qihu360

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/zp4j2w/databook_q2_2014) has announced the addition of the "Databook Q2 2014: Digital Advertising Spend in China" report to their offering.

Online advertising spend in China stood at US$15.2 billion by end of 2013, accounting for 29.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 33.1%. This growth is expected to continue in 2014 with brands expected to spend US$18.6 billion, representing an increase of 22.8% over 2013. Over the forecast period (2014-2018), Socintel360 expects online advertising spend to grow at a CAGR of 14.4% to reach US$31.9 billion in 2018, accounting for 38.2% of the total advertising spend.

This report answers the following key questions:

  • How is online and mobile advertising expected to grow over the next five years?
  • How much is being spent on online advertising by industry?
  • How is online marketing budget being allocated and utilized?
  • Which marketing objectives are driving the online advertising spend?
  • Which online advertising formats are gaining popularity to target consumers?
  • Which online sites are gaining / losing market share?

This report provides detailed online advertising spend data and trend analysis for a period of 10 years (2009-2018) through charts and tables.

Key Topics Covered:

1 About this Report

2 Online Advertising Spend Market Share Analysis

3 Analysis of Macroeconomic, Business, and Consumer Drivers

4 China Online Advertising Spend by Marketing Objective

5 China Online Advertising Spend by Channels

6 China Online Advertising Spend by Industry

7 China Online Advertising Spend by Format

8 China Social Gaming Advertising Spend

9 Market Share Analysis by Online Sites

  • Baidu
  • Alibaba
  • Google China
  • Tencent
  • Sohu
  • Sina
  • Soufun
  • Youku & Tudou
  • Qihu360

For more information visit http://www.researchandmarkets.com/research/zp4j2w/databook_q2_2014

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Social Media

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Social Media