LONDON--(BUSINESS WIRE)--A White Paper, Total Immersion, published today by award winning recruitment and resourcing company, BPS World, has called for HR Directors to work more closely with Marketing Directors to avoid businesses being left out in the cold in post-recession UK. The White Paper, which is welcomed by REC, the industry body, says the biggest challenge businesses face today is not having enough skilled staff. In some sectors the problem is so acute it is threatening to hold back economic recovery.
Simon Conington, MD and founder of BPS World who carried out the research explained: “What the company offers in its brand has to be matched by HR (human resources). The two have to work together to ensure potential employees hear about the company and then HR has to prove the benefits promised do exist. That is also an effective way of retaining good people; at a time when they can be more picky about who they want to work for.”
The White Paper finds that pay levels have to be competitive with the industry rate. But after that company culture plays a major role in the ability of a company to recruit and retain the best people. People like to be proud of the company they work for; that may mean a well known brand or one that does good work in the local community. Recruits will also look at things such as the working atmosphere and management style. The internal culture has to reflect the company’s values, mindful of the fact that a company’s employees are likely to be its strongest brand advocates.
The Recruitment and Employment Confederation (REC) which represents the recruitment industry have welcomed the White Paper and the quality of the research and findings.
REC Chief Executive Kevin Green said: “Joined up thinking between HR and marketing made perfect sense. The competition for talent is hotting up. Attracting and retaining talent is now much more about what you can offer staff in terms of lifestyle. As a company your brand and reputation are crucial to ensuring you are more appealing than your competitors to the staff you need to attract.”
The White Paper, Total Immersion, is available to download form www.bps-world.com and includes a number of case studies.