SEATTLE--(BUSINESS WIRE)--Fast growing beauty brand, Julep today unveiled a revolutionary new way to smooth and beautify lips. The Plush Pout Lip Crayon is a full-coverage lip pencil with a moisturizing treatment core in the middle. The moisturizing core allows the color to wear weightlessly on the lips by blending with the ingredients of the crayon to evenly distribute the most vibrant pigments that last for hours. Crayons are no longer just for kids.
“I love our Plush Pout because it’s like a lip treatment rich in color. Reapplying lip color used to feel like a chore, but now it feels like a treat,” said Jane Park, CEO and founder of Julep. "Plush Pout both looks and feels fantastic—and it’s good for you too with vitamin E, anti-oxidants and sunflower oil.”
Julep Maven subscribers got an exclusive first look at the Plush Pout in the September Maven box, and their responses have been very enthusiastic. One Maven expressed, “The consistency is amazing, very hydrating & the color is beautiful for fall.”
Easy to use on the go, the rich and buttery formula nourishes and protects the delicate lip area while leaving them incredibly soft. The four different shades suit all skin tones, giving the user flexibility to create both day and nighttime looks.
About Plush Pout Lip Crayon:
- Structured in a retractable, twist-up pencil delivery system so it never needs sharpening
- Contains antioxidant-rich oils, sunflower wax and vitamin E to help heal and retain moisture
- Available in four flattering colors: Almond Nude, Aurora Pink, Cardinal Red, and Magenta Plum
The Plush Pout Lip Crayon is now available on Julep.com at a suggested retail price of $20. Try it with Buff Lip Scrub and Blank Canvas Lip Primer to first exfoliate lips then prep and plump before applying the Plush Pout.
Founded in 2007, Julep is a one the world's fast-growing ecommerce beauty brands. Every year, Julep brings more than 300 new nail polish, skincare and beauty products to market via its highly successful Maven monthly subscription program, on its website, and in stores at Sephora and Nordstrom. Based in Seattle, Julep has raised $56 million from leading venture capital firms Andreessen Horowitz, Azure Capital, Madrona Venture Group, Maveron, as well as celebrity backers such as Will Smith and Jay-Z. Learn more at Julep.com or on Facebook, Twitter, and Instagram.
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