Continued Expansion in Mexico for TRACE Sport Stars Following Carriage Deal with AXTEL

LONDON--()--TRACE Sport Stars, the world’s premier sport celebrity channel, is celebrating further expansion in Mexico as it today announces a carriage agreement with FTTH platform AXTEL, whereby the channel is available immediately via AXTEL TV’s ULTRA, TOTAL and HD packages on channel 959.

The new deal with AXTEL demonstrates the unprecedented demand for TRACE Sport Stars in Mexico, the channel now being available on 5 major operators in the region just 2 years since its initial launch. Mexican audiences can watch the channel via operators: Sky, Megacable, Cablecom, TVI and now AXTEL TV, with further announcements expected in the coming weeks.

Jenaro Martínez, Director AXTEL TV, commented: “AXTEL’s content strategy is highly defined in the quality of the channels and not in the quantity. TRACE Sport Stars is a unique proposal that sees sports in a social context, featuring interesting news and reaching way beyond the game. TRACE Sport Stars adds a value to our schedule that will benefit those subscribers who love sports within the alternative context of sport celebrities.

Laurent Dumeau, CEO TRACE Sport Stars, said: “We are delighted to be launching on AXTEL TV and offering our original sport entertainment programming to its subscribers. We are confident the channel will bring an interesting and alternative perspective to sports fans, allowing AXTEL’s audience to get more personal with their favourite champions.

Commenting specifically on TRACE Sport Stars in Mexico, Dumeau continues: “Launching on AXTEL is another significant step for the channel’s continued success in the region. The demand for the channel is growing ever stronger in Mexico. In response we are introducing a Mexican presenter (to be announced next month) and we are having discussions with several local partners to produce a Mexican version of TRACE Sport Stars and build upon its current success.

ABOUT TRACE SPORT STARS

Available in over 100 countries, TRACE Sport Stars is the first channel exclusively dedicated to sports celebrities. TRACE Sport Stars gives unique behind-the-scenes access to athletes, offering an intimate and in-depth understanding of their lives. TRACE Sport Stars combines sport celebrity profiles, magazine and reality programming with news and gossip shows giving viewers the opportunity to discover Champions as they have never seen them before.

ABOUT TRACE

TRACE is a brand and multimedia group focusing on two of the most popular entertainment segments for youth: Music and Sport Celebrities. TRACE offers five formats of thematic television channels with 18 localized versions distributed in over 130 countries. TRACE is also active in FM radios, digital and mobile services and organizes special events related to its editorial pillars. TRACE is owned by Modern Times Group (75%) and its founder and management (25%).
www.trace.tv

ABOUT AXTEL

AXTEL is a Mexican Telecommunications Company that provides broadband internet, pay television and telephony services as well as ICT (Information and Communication Technologies) solutions for corporate, financial and government sectors. AXTEL trades on the Mexican Stock Exchange (BMV) since 2005, operating under the “AXTELCPO” symbol. AXTEL is part of Sustainable IPC at BMV since 2013. Visit AXTEL website on www.axtel.mx.

Contacts

TRACE
Chiara Mckee
Director, International Marketing
+44 (0) 7718 625 956
cmckee@trace.tv
or
AXTEL
Julio Salinas
Corporate Communication Manager
+52 (81) 8114 1144
jusalinas@axtel.com.mx

Contacts

TRACE
Chiara Mckee
Director, International Marketing
+44 (0) 7718 625 956
cmckee@trace.tv
or
AXTEL
Julio Salinas
Corporate Communication Manager
+52 (81) 8114 1144
jusalinas@axtel.com.mx