Farmers National Bank Announces Pilot Launch of R.C. Giltner Services’ PaySound® “No Overdraft Fee Ever” Checking Plan

Kentucky-based bank implements checking plan in two branches

LOUISVILLE, Ky.--()--R.C. Giltner Services, a provider of financial services and technology products to financial institutions, has announced Farmers National Bank, a $477 million bank headquartered in Danville, Kentucky, is offering the PaySound® “No Overdraft Fees Ever” Checking Plan in two branches.

Farmers National Bank chose to offer R.C. Giltner Services’ PaySound Plan to provide bank customers an alternative to traditional overdraft fees, allowing them to avoid these fees for a flat rate of $14.95 per month. PaySound is available in Farmers National Bank’s East Main and Harrodsburg branches, and there are plans to offer the services in additional locations in the near future.

Through R.C. Giltner’s PaySound product suite, bank customers may also choose to establish a line of credit with the checking account, using PaySound’s cloud-based automated underwriting function. Existing customers can qualify for up to $1,000 with no credit score required or elect to include a credit score for up to $5,000. Non-customers can apply for a starter line of credit predicated on the opening of the PaySound Plan at a local branch.

“The PaySound product suite is a new way for us to expand our financial services and increase our value to customers,” said Thomas Hager, executive vice president and head of sales and service at Farmers National Bank. “This checking account is also of particular interest to millennials and is an additional bridge to this growing segment of our customer base.”

“PaySound’s innovative suite of products provides a way for banks to increase their profitability by more effectively meeting the evolving needs of the modern bank customer,” said Robert C. Giltner, president and CEO of R.C. Giltner Services.

About Farmers National Bank

Founded in 1879, Farmers National Bank currently has 11 banking locations within Boyle, Garrard, Lincoln and Mercer counties of Kentucky. Farmers National Bank is the 11th oldest established bank, the 28th largest in asset size and the 27th largest bank in total deposits within Kentucky out of 189 banks. Additional information can be found at http://www.fnbky.com/index.html.

About R.C. Giltner Services

Louisville, Kentucky-based R.C. Giltner Services provides financial services and technology products to community and regional banks and credit unions enabling them to acquire new customers and drive revenue customers willingly pay for valued services. For more information about R.C. Giltner Services, visit http://www.rcgiltner.com/.

Contacts

William Mills Agency
Ann Bates, 678-781-7225
ann@williammills.com

Release Summary

R.C. Giltner Services has announced Farmers National Bank is offering the PaySound® “No Overdraft Fees Ever” Checking Plan in two branches.

Contacts

William Mills Agency
Ann Bates, 678-781-7225
ann@williammills.com