DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/sqpqdl/italy_mobile) has announced the addition of the "Italy: Mobile Broadband Drives Telecom Market Growth as MandA Activity Intensifies" report to their offering.
Italy: Mobile Broadband Drives Telecom Market Growth as M&A Activity Intensifies,' a new Country Intelligence Report, offers a precise, incisive profile of Italy's mobile, fixed telecommunications and pay-TV markets based on comprehensive proprietary data and insights from our research in the Italian market. Published annually, this presentation-quality, executive-level report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband and mobile sectors, in addition to a review of key regulatory trends.
Report Highlights
- The mobile broadband segment, fuelled by the adoption of data-centric devices such as Smartphones and tablets, is the most important driver for growth in Italy's telecommunications market. In fixed broadband, Italy lags all other major European markets. Nonetheless, the country fares better than average in the region when it comes to mobile broadband. The growth of mobile data is largely driven by the strong uptake of HSDPA- and LTE-based services, as Italy already has the widest mobile broadband population coverage among the top five European markets.
- The consumer segment will for some time remain affected by negative macroeconomic conditions, currently manifested in a deflationary trend. The segment is also suffering from the near-nonexistence of a triple-play market, given the lack of IPTV offerings and the dominance in pay-TV of DTH player Sky, which lacks a broadband play. Even so, 3G+ and 4G represent huge opportunities for mobile operators, as non-messaging data services will continue to grow steadily in through 2019. Given the challenges faced by the fixed and multiplay consumer segments, the enterprise market is becoming a strategic priority for operators. We expect major opportunities to arise in connectivity, cloud computing and unified communications services aimed at SMEs.
- In fixed broadband, in spite of the growth in FTTH/B, Italian operators are focusing on extending the life of DSL by rolling out VDSL2/FTTC technologies. This means that the deployment of vectoring and the advancement of G.fast standards for the provision of superfast broadband over DSL are especially important for the development of NGA in the country. Telecom Italia, for example, will continue to invest in upgrading its broadband network to FTTC. Besides the incumbent, Fastweb is deploying VDSL2/FTTC alongside FTTH, while Vodafone started deploying VDSL2/FTTC in 2014.
Key Topics Covered:
1. Executive summary
2. Market and competitor overview
3. Regional context
4. Economic, demographic and political context
5. Regulatory environment
6. Demand profile
7. Service evolution
8. Competitive landscape
9. Major market players
10. Segment analysis
11. Mobile services
12. Fixed services
13. Pay-TV
14. Identifying opportunities
Companies Mentioned
- 3 Italia
- 4G Holding
- AGCOM (Italian regulator)
- BSkyB
- Cobra
- Eutelia
- Fastweb
- Huawei
- Hutchison Whampoa
- Mediaset
- Ofcom (UK regulator)
- Poste Mobile
- Sky Deutschland
- Sky Italia
- Swisscom
- Telecom Italia
- Telefónica
- VimpelCom
- Vodafone
- Wind Telecomunicazioni
For more information visit http://www.researchandmarkets.com/research/sqpqdl/italy_mobile
