BOSTON--(BUSINESS WIRE)--in4mation insights, a leading Global Marketing Analytics consultancy, announced today that Melinda Smith Borrero has joined the firm as Managing Director of Client Services and Solution Strategy.
“Melinda has a stellar background in understanding consumer behavior,” said Steve Cohen, partner and co-founder of in4mation insights. “With over twenty years of experience working for some of the best companies and on behalf of great clients, Melinda is a significant addition to our team. She has a wealth of exposure to many marketing issues, so she can speak easily and knowledgeably with senior executives, and she will contribute heavily in the development of new solutions as we expand our portfolio of products and services.”
In her new role, Melinda will be responsible for developing and deepening client relationships and product development.
Most recently, Melinda was President, Ipsos ASI for the Procter & Gamble account. Prior to that, Melinda was Executive Vice President at TNS in charge of North America Product Development. Melinda has also held client service and management positions at Knowledge Networks and Marketing and Planning Systems (MaPS).
Melinda has a Ph.D. in Business from the University of South Carolina – Darla Moore School of Business and a MS in Statistics from Virginia Polytechnic Institute and State University.
About in4mation insights
in4mation insights is an internationally recognized firm in the analytics, marketing research and technology field and is known for its industry-leading theoretical and practical leadership and advanced technology. in4mation insights has the unique capability of integrating internal customer, sales, and panel data with consumer survey data, which allows for completely customized, business-focused and rich insights on an individual to category level.
The firm’s practice leaders each have more than 30 years experience in consumer research, data analytics, modeling and technology to deliver answers related to Marketing Mix Modeling & Optimization, New Product Forecasting, Pricing & Promotion, Consumer & Market Segmentation, Market Structure and Customer Lifetime Value & Churn. One of the firm's key differentiating capabilities is the use of advanced Bayesian statistical techniques, which enhance the potential value of consumer and market data; this is coupled with a high-performance computing platform, which has enabled the firm to conduct big data analytics. The firm has a global footprint and provides custom solutions to a host of Fortune 200 companies in such industries as Consumer Goods, Retail (online and brick & mortar), Restaurants, IT, Telecom, Financial Services, Pharmaceuticals, and Media.
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