Beyond Meat Rushes to Defense of Burger Joints: Offers Free Beast Burgers

Company responds to Huffington Post blog "'Better' Burgers Worse for Your Health, No Better for the Climate"

Beyond Meat Offers Free Pallet of Beast Burgers-- its new 100% natural plant-based burger that sizzles, sweats, & satiates like a beef patty with more protein & iron than beef, more omegas than salmon, plus calcium, vitamins B-6 & B-12, antioxidants, & a special nutrient blend

EL SEGUNDO, Calif.--()--Noting the rise and popularity of “better burger” joints such as Smashburger, Shake Shack, and Five Guys, Elliott Negin writes in the Huffington Post, "Are better burgers better when it comes to your health or the health of the planet? The short answer is no." The article goes on to summarize the negative human health and climate implications of beef burgers, whether grass or feedlot fed.

But Beyond Meat says "fear not" to burger joint owners and customers: Unleash The Beast. As featured on Good Morning America, the company's new Beast Burger delivers a super-sized nutritional serving in a quarter pound of juicy, delicious, plant-based goodness. With more protein and iron than beef, more omegas than salmon, packed with antioxidants, calcium and vitamins B-6 & B-12, plus a special nutrient blend, the all-natural Beast represents the evolution of meat.

"For any of the burger joints mentioned in the Huffington Post piece that put the Beast Burger on their menu before November 1, 2014," Beyond Meat CEO Ethan Brown promises, "we will deliver a free pallet of Beast Burgers. We stand ready to put the delicious, protein-packed, nutrient-dense Beast into the hands of burger artists across the country." If interested, contact EthanAndTeam@BeyondMeat.com.

Customers can encourage their favorite burger joints listed below by tweeting with #beastme.

In-N-Out Burger : @innoutburger_
Five Guys: @Five_Guys
Shake Shack: @shakeshack
Smashburger: @smashburger
Bareburger: @bareburger
Yeah! Burger: @yeahburger
Burger Lounge: @Burger_Lounge
Black & Orange: @blacknorangedc
Bobby's Burger Palace: @bobbysburgerpal
BGR: The Burger Joint: @BGRBurgerJoint
Elevation Burger: @elevationburger
Fuddruckers: @fuddruckers
McDonald's: @McDonalds
Burger King: @BurgerKing

About Beyond Meat:

Beyond Meat is a privately held company that is on the cutting edge of plant protein research and development. The company provides consumers with plant-based protein foods that take the animal out of meat – without sacrificing the taste, chew or satisfaction. Investors in Beyond Meat® include Bill Gates, Twitter co-founders Biz Stone, and Evan Williams; investment firms Kleiner-Perkins Caufield & Byers, Morgan Creek Capital, and Closed Loop Capital; Seth Goldman, founder of Honest Tea; Humane Society of the United States; DNS Capital, representing the business interests of Gigi Pritzker Pucker and Michael Pucker; Taiwan’s Tsai Family, through its family office, WTT Investment; and S2G Ventures.

For more reasons to move Beyond Meat, please visit www.beyondmeat.com.

Contacts

Media:
For Beyond Meat
Martha Cid, 212-539-3258

Contacts

Media:
For Beyond Meat
Martha Cid, 212-539-3258