NEW YORK--(BUSINESS WIRE)--Collective, a programmatic, multiscreen advertising company connecting brand marketers to consumer audiences, announced today that they are relocating their New York headquarters at the end of the month. The company plans to move its offices from 99 Park Avenue near Grand Central to 229 West 43rd Street, the former New York Times building located in the heart of Times Square.
The move signals the company’s next phase of growth by bringing together over 200 employees, and sets the stage for a period of major growth less than ten years after it first set root in Silicon Alley. In that time, Collective has developed from a digital advertising network to a multiscreen advertising technology company with offices on three continents.
“We are looking forward to joining the leading digital media companies who have embraced the creative energy of Times Square,” said Collective CEO, Joe Apprendi. These changes reflect Collective’s investment in our employees and the company, as well as our commitment to further our relationships as a technology partner to marketers. We’re thrilled about this next chapter in Collective’s evolution.”
Construction had been underway since last February when the company first signed a lease. The new, custom-built office is meant to bring the next wave of great engineers and creative marketers to NYC, featuring over-sized touch screen displays, an open floor plan designed to encourage collaboration, and multipurpose rooms that can transform effortlessly into a cafeteria, work space and lecture hall.
Collective also has offices in Atlanta, Bellevue, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, and Washington, D.C., as well as international locations in the U.K. and India.
Collective is a leading programmatic, multiscreen advertising company that connects brand marketers to consumer audiences with personalized ad experiences across screens and formats. Collective's unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. To learn more about Collective, visit www.collective.com.