DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/sswvjr/global_lbs) has announced the addition of the "Global LBS Platform Market 2014-2018" report to their offering.
The analysts forecast the Global LBS Platform market to grow at a CAGR of 19.53% over the period 2013-2018.
The major components of a LBS platform are location platform and infrastructure providers, location middleware providers, location technology developers, GNSS chipsets and assistance server providers, location platform aggregators, and database providers. Apart from these, a LBS platform also provides for commercial use in location-based advertisements, location-based searches, indoor positioning, and location-based analytics.
One of the emerging trends in this market is an increase in the use of LBS for public safety and national security. Most government organizations and security agencies use this platform to trace the location of emergency callers. Hence, increased use of LBS for public safety and national security services is expected to propel the market growth during the forecast period of 2013-2018.
According to the report, one of the main drivers in this market is the integration of mobile advertising and LBS. Most of the businesses use location-based mobile advertising to advertise their products and to provide the right information at the right time and at the right place to consumers. The companies use this platform to increase the traffic in their store.
Further, the report states that one of the major challenges in this market is the lack in reliability and data accuracy. The accuracy of real-time location-based search results is measured by the relevancy of the information provided by location-based search providers. However, because of the lack of regional content providers, location-based search providers are unable to provide accurate data.
The report includes various positioning technology used in LBS such as:
- Angle of arrival
- Time of arrival
- Foursquare Labs
- Jiepang API
- TeleCommunications System
Key Topics Covered:
- Executive Summary
- List of Abbreviations
- Scope of the Report
- Market Research Methodology
- Market Landscape
- Market Segmentation by Application
- Market Segmentation by Technology
- Geographical Segmentation
- Key Leading Countries
- Buying Criteria
- Market Growth Drivers
- Drivers and their Impact
- Market Challenges
- Impact of Drivers and Challenges
- Market Trends
- Trends and their Impact
- Vendor Landscape
- Key Vendor Analysis
For more information visit http://www.researchandmarkets.com/research/sswvjr/global_lbs