CQuotient to Present on Next-Generation Personalization at directXchange by NEMOA 2014 Fall Conference

CAMBRIDGE, Mass.--()--CQuotient today announced that its president and COO, Graeme Grant, is one of five speakers scheduled to participate in the Tech Talks portion of the directXchange by NEMOA 2014 Fall Conference. Grant will discuss why next-generation personalization is the latest trend in omnichannel retailing and why it is a critical strategy for retailers that are looking to gain a competitive edge in the industry.

Who:

        Graeme Grant, president and COO, CQuotient
 

What:

Next-generation personalization empowers retailers to optimize messages in real-time to individual customers across any channel, including email, mobile, in-store and online. In his Tech Talks presentation, “Next-Generation Personalization: Why Your Current Technology Isn’t Cutting It,” Grant will discuss the newest trend in retail marketing and explore how retailers can achieve this level of personalization by going beyond Web cookie tracking. He will explain how, by leveraging any and all consumer interaction data, retailers can successfully deliver relevant, individualized, coordinated communications across every channel and in turn, create deeper, long-term relationships with customers.

 

When:

Thursday, September 18 at 10:30 a.m.
 

Where:

Mystic Marriott Hotel & Spa, Groton, Conn.
 

To Register:

http://nemoa.org/fall_2014_pricing.php

 

Of the presentation, Grant said, “Retailers have access to more consumer data than ever before, but unless they implement the tools and technologies necessary to capitalize on that insight, they’re letting an enormous opportunity go to waste. By adopting next-generation personalization, retailers can be more than just a store; they can be a valued partner and resource for their customers. I look forward to discussing this increasingly important trend at the NEMOA 2014 Fall Conference.”

About CQuotient

CQuotient enables leading retailers to deliver uniquely tailored messages to every customer at any interaction. The company’s Personalized Marketing Engine™ combines rigorous predictive science with omnichannel data to drive incremental revenue. For more information, please visit www.cquotient.com, follow us on Twitter @CQuotient or join the conversation on the CQuotient Blog.

Contacts

fama PR
Brooke Wenrick, 617-986-5022
cquotient@famapr.com

Release Summary

CQuotient announced that its president and COO, Graeme Grant, is scheduled to present on next-generation personalization in the Tech Talks portion of the directXchange by NEMOA 2014 Fall Conference.

Contacts

fama PR
Brooke Wenrick, 617-986-5022
cquotient@famapr.com