BOSTON--(BUSINESS WIRE)--Visible Measures, the engagement platform for branded content, today announced that it has been selected by Mindshare North America as an Action Partner for THE LOOP, the agency’s Adaptive Marketing system.
Launched in February, Mindshare’s THE LOOP is already helping major brands make adaptive decisions across their paid, owned, and earned marketing on a global basis to plan and optimize for events such as the Super Bowl. THE LOOP monitors data from over 100 sources in real time, leveraging these data feeds to power collaborative marketing decisions for clients during both the strategic and campaign phases of major marketing initiatives.
Visible Measures was selected to be one of 25 inaugural members of the Action Partner Program. Action Partners drive the real-time messaging, curation and distribution for THE LOOP, allowing Mindshare and its clients to recognize the products and services that will deliver the best results for brands’ paid media. Partners in the program were chosen based on three criteria: adaptability, best-in-class offerings, and the belief that putting data at the center of marketing drives success.
“Working with Visible Measures gives us the ability to immediately develop the right media solution to a client’s problem in the video space based on research provided by our insights partners. Visible Measures’ suite of innovative ad formats, which can live in both native and video environments, drive greater engagement and brand impact,” said Jordan Bitterman, Chief Strategy Officer, Mindshare North America. “We are thrilled that our clients will be able to leverage Visible Measures’ experience and expertise in the online video space through their partnership with Mindshare’s THE LOOP.”
Mindshare North America clients around the world will have full access to Visible Measures’ suite of proprietary products, including Promoted Video, ChoiceRoll SM, SkipStream SM, and the new Native Select SM, and a variety of bespoke formats, all of which are non-disruptive and give consumers choice in their viewing experience. These ad products are integrated into the most contextually relevant and organic environments, in order to reach a brand’s target audience and drive interactions. By giving consumers a choice to interact with ads, brands experience higher rates of engagement and impact with Visible Measures products. To that end, Visible Measures delivers holistic reporting of campaigns, relying on its proprietary metrics, like True Reach®, that measure viewership and social interactions.
Mindshare North America will match clients with preferred partners, like Visible Measures, based on the specific capabilities of those partners and how they match up with the needs and key performance indicators of their clients.
“We are tremendously excited to partner with Mindshare’s THE LOOP and form a closer relationship with the agency and its clients,” said Visible Measures Founder and CEO Brian Shin. “By providing cutting edge data and services from multiple partners in one place, Mindshare North America is providing a unique service that will put its clients leaps and bounds ahead of their competitors. We’ve seen firsthand that the insights and real-time solutions that Mindshare’s THE LOOP provides are what brands need to compete in a media environment that is constantly evolving.”
About Visible Measures
Visible Measures is the engagement platform for branded content. Long considered the most trusted source for branded video data and insights, Visible Measures provides an end-to-end solution for delivering engagement at scale through its breakthrough programmatic platform – FabricSM – which connects brands’ video and native advertising with audiences in the most contextually relevant environments. Visible Measures works with hundreds of global brands, agencies, trading desks, and publisher clients, which include Procter & Gamble, Unilever, Nestlé, VivaKi, and Condé Nast. Visit us online at http://www.visiblemeasures.com or follow us on Twitter @Visiblemeasures.
ChoiceRoll, SkipStream, Native Select, Fabric, and the Visible Measures logo are service marks owned by Visible Measures Corp. Other company and product names may be trademarks of their respective owners.
About Mindshare North America:
Mindshare North America is a global media agency network with billings in excess of U.S. $31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare North America is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.