HOUSTON--(BUSINESS WIRE)--The Public Relations Society of America (PRSA) Houston Chapter will host its annual one-day, fast-track professional development conference on Wednesday, Oct. 8, 2014 from 8 a.m. – 4:30 p.m., at the DoubleTree by Hilton Houston Greenway Plaza, located at 6 E Greenway Plaza, Houston, TX 77046. This year, the conference, #PREVOLUTION, will focus on the evolution of the public relations industry and feature experts in strategic media relations, internal communications, industry-focused communications tactics for the legal and oil and gas industries, fundraising and corporate social responsibility (CSR) tactics, video brand journalism, crisis communications and social media.
Keynotes for the day include luncheon speaker, Anthony Shop, digital strategist and co-founder of the award-winning digital innovation agency, Social Driver, and afternoon keynote, Serena Ehrlich, director of social and evolving media at Business Wire. Shop will discuss the marketing world’s fundamental shift from a “broadcast mentality” to a people-oriented, “back-and-forth” conversational mentality, and the cutting-edge tools that the most successful companies use to stay ahead. Ehrlich will close the conference with a discussion on how technology, human behavior and public relations work together to make 2014 the Year of PR.
The day kicks off with a breakfast media panel featuring DC-based media relations expert, Susan Apgood; veteran radio personality, Maria Todd; national freelance journalist, Michele Meyer; blogger and former TV anchor, Katherine Whaley; and Houston Business Journal’s social engagement manager, Katy Stewart.
Presenting Sponsor for the third year is Enbridge, a leader in the safe and reliable delivery of energy in North America. The event is co-chaired by PRSA members Allie Danziger, president and founder of Integrate, and Dennis Nuss, APR, director of media external relations at Phillips 66. Sponsors include Halliburton, CenterPoint Energy, Brookwoods Group, Business Wire, Phillips 66, MD Anderson Cancer Center, Clearpoint Creative, HEB, Integrate, Lukrative Visual Products, Copy.com and Clear Channel Outdoor. Multiple sponsorship opportunities are still available. For information visit: SPONSORSHIP.
PR Day 2014, #PREVOLUTION, will include fascinating lessons in the new movements in the public relations industry. Houston’s public relations, communications and marketing professionals and college students are invited to attend PRSA Houston's PR Day. For registration and fee information, visit www.prsahouston.org/pr-day-2014/.