NEW YORK--(BUSINESS WIRE)--“The New Demands of Online Reputation Management,” by online reputation expert Shannon M. Wilkinson, CEO of Reputation Communications, with research by Christopher Hampton, is featured in the new edition of The National Cybersecurity Institute Journal, published by Excelsior College.
This paper gives an overview of the leading online reputational threats faced by companies in the United States, as well as an explanation how such events unfold, the motivations behind them, and how they can be protected against and resolved.
“The explosive growth of the Internet has dramatically changed the demands of reputation management,” writes Wilkinson, who outlines several preventive planning tactics companies can use to protect a company against many reputational threats.
“Reactive online reputation management (ORM) techniques are increasingly focused on the production of quality content. The manipulation of search engine results—what used to be considered the central activity of ORM firms—has lost its utility as search engine algorithms have grown more sophisticated.”
About Shannon M. Wilkinson
Shannon M. Wilkinson is founder and CEO of online reputation management firm Reputation Communications. She is the author of How to Look Better Online: Online Reputation Management for CEOs, the C-Suite, VIPs & Their Organizations, a guidebook which will be published this fall. She blogs at You (Online) and is a contributor to Forbes.com and Hearst Media.
About the National Cybersecurity Institute
The National Cybersecurity Institute (NCI) at Excelsior College is an academic and research center located in Washington D.C. dedicated to assisting government, industry, military, and academic sectors meet the challenges in cybersecurity policy, technology and education. The National Cybersecurity Institute Journal is a peer-reviewed journal covering topics that appeal to a broad readership within the cybersecurity discipline, with a particular focus on education, training and workforce development.