CINCINNATI--(BUSINESS WIRE)--Culminating a year-long partnership between Tide, the Council of Fashion Designers of America (CFDA) and fashion designer Tracy Reese, Reese’s first runway collection including completely machine washable looks begins arriving at retailers and TracyReese.com this month. The launch of the collection in stores offers an exciting way for consumers to personally experience the results of the Washable Fashion Initiative. Each of the eight items Reese designed is made with machine washable fabrics and yarns making designer fashion easier for consumers to care for their favorite looks at home.
Tide is on a mission to change the way designers think about the fabrics incorporated into their collections and offer consumers a way to more easily care for their designer garments at home. Last year, the brand joined forces with the CFDA to establish the Washable Fashion Initiative with the goals of educating designers on the benefits of using washable fabrics, and promoting the future state of washable fashion within the industry. Reese serves as the inaugural designer ambassador for the program. Inspired by the cleaning power of Tide Pods®, Reese took a closer look at her own design process and the fabrics she was using to identify new opportunities to incorporate fabrics into her garments that are washing machine friendly such as, cotton, acrylic, wool, polyamide, polyurethane, elastane, polyester, rayon, and spandex. The designer was excited to find that she could use these materials to create beautiful garments without sacrificing her signature style.
Debuting as part of Reese’s Fall 2014 collection, “Tracy Reese Washable Fashion for Tide” features a variety of fashion-forward designer separates from cozy cable-knit sweaters to stylish jacquard skirts and dresses to metallic cargo pants. Each item can be cared for in laundry rooms across the country by using Tide Pods® to ensure that they remain beautiful wash after wash.
“It’s always been important for me to create garments for real women, which is why this has been such a fun project for me. It has been a great experience working with the CFDA and Tide on the Washable Fashion Initiative,” says Reese. “It gave me a chance to prove something that I already know, which is that you can create beautiful designer garments that can be cared for easily at home. This is just a natural extension of my work as a designer. Ultimately what I’ve taken away from this is that washable garments can be fashionable. I will continue to design with washable fabrics to make my clothing more accessible to women.”
A trusted brand in caring for everyday clothes, Tide believes in caring for all your favorite garments, even designer clothes, at home. Tide Pods® is specially formulated to clean and brighten clothes with just the right amount of detergent for each load of laundry. Consumers can preserve the quality and integrity of garments after repeated washes using Tide Pods®.
“Tracy Reese has been an unbelievable partner since day one serving as an advocate for washable fashion among her peers and customers,” stated Karen Klei Schlosser, Associate Marketing Director, P&G North American Fabric Care. “After a collaborative partnership, we’re excited to see her designs now available for purchase, and are confident her customers will appreciate the ease with which these washable looks can be cared for at home using Tide.”
The “Tracy Reese Washable Fashion Collection for Tide” is currently available for purchase at TracyReese.com and at retail stores nationwide where Tracy Reese is sold including Anthropologie and Nordstrom. Additional items will continue to roll out through September and range in price from $218 to $378. Customers who purchase any Washable Fashion Collection piece from TracyReese.com will also receive a complimentary sample of new Tide Pods® Free and Gentle to use when caring for the garment at home. (Samples will be included with purchases shipped to the US and Canada only.)
For more information on the Washable Fashion Initiative, visit http://www.tide.com/washablefashion.
For over 65 years, Tide® has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. To meet consumers’ diverse laundry needs, Tide offers a portfolio of laundry detergents and additives including Original Ultra Tide Liquid, Tide Pods®, Tide Plus Collection (Tide Ultra Stain Release, Tide Plus Febreze Freshness, Tide Coldwater Clean, Tide Plus a Touch of Downy, Tide Plus Bleach Alternative, Tide Plus Febreze Sport), Tide Boost, Tide Washing Machine Cleaner, Tide Oxi and Tide To Go. Tide offers formulas in liquid, powder and single-use Tide Pods® which provide a clean you can trust. Visit www.tide.com for product information, practical laundry tips, special offers and become a fan of Tide on Facebook (www.facebook.com/Tide) to see our latest offerings.
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About Tracy Reese
In 1996, designer Tracy Reese launched her eponymous collection of ultra-feminine silhouettes with a beautiful use of print and color, followed by the bohemian, ethnic-inspired plenty by Tracy Reese collection in 1998. Reese’s eye for detail and extensive knowledge of color pours into her collections with art-inspired prints, modern textures and an array of fabrics, consistently creating timeless, wearable looks. Reese opened her first Flagship Boutique in 2006 in Manhattan’s Meatpacking District, and her first international store in Tokyo in 2011 at Japan’s famed Omotesando Hills shopping center. A board member of the CFDA, Reese has collaborated with brands including Keds, Sally Hansen, Clinique, Hue and many more. Tracy Reese and plenty by Tracy Reese are sold in high-end boutiques and department stores nationwide and throughout Europe and Asia.