Equitance™: a Holistic Approach to Brightening Skincare

CHICAGO--()--Equitance skincare, a new and unique Sunstar brand to the U.S. market, captures the essence of this approach with an integrated skin care line that was 18 years in the making. Combining Japanese simplicity, purity and sensibility with botanicals, internal supplements and an advanced delivery system, Equitance was formulated to give women brighter, more radiant skin starting on the inside out. The collection includes a Brightening Foaming Cleanser, Toning Lotion, Hydrating Brightening Cream, Sunscreen Broad Spectrum SPF 36, and Skin Radiance Dietary Supplement.

Over the last two decades, Sunstar researchers and scientists isolated the key factors that hinder radiance: specifically, dark spots and uneven skin tone and the appearance of discolorations they create. Based on this research, Equitance uses two key components to target dark spots within select formulas, including an effective ingredient with clinically proven brightening power combined with the second, a patented delivery system that uses microcapsules that resemble the multilayered membrane of the epidermis. Through this sustained delivery system, linoleic acid, a naturally occurring fatty acid that is clinically proven for its brightening efficacy, is released over time, resulting in a more even texture and tone. To supplement the brightening treatments, Equitance skincare also works to hydrate skin using natural ingredients like Cherry Blossom Leaf Extract and Shell Ginger Extract.

In addition to focusing on treating skin topically, Equitance offers a dietary supplement that supports radiance from within the body. The inclusion of a supplement within Equitances’ offerings positions them as a brand that works to perfect inner and outer beauty through topical skincare and diet, offering a complete 360 approach to holistic beauty.

Equitance has also teamed up with board-certified dermatologist, Dr. Annie Chiu of The Derm Institute who is here to offer you 5 Tips for an Even Radiant Complexion.

1. Boost antioxidant intake.

Antioxidants are found naturally in many foods and they help fight environmental pollutants and free radicals that result in photodamage and uneven pigmentation. Boost your antioxidant intake with a diet rich in berries, green tea, and dark colored greens. Don’t have time for a perfectly balanced diet? Oral supplements with ingredients like Vitamin C or grapeseed extract can help support your antioxidant intake.

2. Unwind and get your beauty sleep.

Sleep deprivation has been shown to reduce the natural barrier of the skin, leaving it prone to dehydration and a dull appearance. A reduction in skin barrier as a result of inadequate sleep can also lead to more inflammation, which can cause uneven pigment on the skin.

3. Protect your skin.

The American Academy of Dermatology recommends daily broad spectrum sunscreen use of SPF 30 or above all year round. UVA rays can be just as strong in gloomy weather or sunny weather, so be sure to make this a daily habit to decrease breakdown in collagen and discoloration that results from chronic sun exposure.

4. Always wash your face before bed.

Throughout the day, pollutants, sweat, and makeup buildup oxidative stress and irritation on the skin, which can lead to redness, increased pore size, and an overall more aged appearance. The Equitance Brightening Foaming Cleanser is a gentle product that lathers away dull skin cells and environmental-pollution residue without stripping away natural essential oils.

5. Invest in skincare products with brightening ingredients.

Look for facial products that contain skin brightening ingredients such as Vitamin C, Linoleic Acid, Licorice Extract, or retinols. Daily and regular use of just some of these ingredients can lead to a more brightened and even complexion. Look for stabilized forms of Vitamin C (Ascorbyl Glucoside) or liposomal delivery systems that release key ingredients over time, just like what is found in the Equitance Serum & Spot Corrector.

The Equitance Skincare Collection is available for purchase on Equitance-us.com where you can also find information about the brand’s approach to beauty, including historical facts from Japanese heritage and culture. Also, become a fan of Equitance on Facebook, follow Equitance on Twitter @equitanceUSA, and Google+ Equitance USA for tips on discovering your path to inner health and radiant beauty using an alternative beauty regimen.

About Sunstar Americas, Inc.

Chicago-based Sunstar Americas, Inc. is a member of the Sunstar Group of companies. Sunstar, a global organization headquartered in Switzerland, has been providing research-based products and services in 90 countries for over 80 years. Sunstar’s mission is to enhance the health and well-being of people everywhere via its four business areas: mouth and body, health and beauty, healthy home and safety and technology.

Contacts

Creative Media Marketing
Carolanne Coviello, 212-979-8884
Carolanne@cmmpr.com
or
Mary Ann Hauert, 773-481-3596
mary.ann.hauert@us.sunstar.com

Equitance Brightening Collection, equitance-us.com (Graphic: Business Wire)

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Contacts

Creative Media Marketing
Carolanne Coviello, 212-979-8884
Carolanne@cmmpr.com
or
Mary Ann Hauert, 773-481-3596
mary.ann.hauert@us.sunstar.com