CINCINNATI--(BUSINESS WIRE)--This Labor Day, the Charmin Beach Relief Project will be concluding its 4 beaches summer tour at Daytona Beach, as decided by more than 16,000 consumers in an online vote. Charmin and Daytona are excited to partner to bring additional Relief, in the form of luxury portable restrooms, to beachgoers this busy holiday weekend.
The Beaches Relief Project kicked off in Huntington Beach, CA in May, with stops in Chicago, IL and Orchard Beach, NY.
“Throughout the summer, Charmin had the opportunity to surprise and delight consumers by providing a high-quality portable bathroom experience at the beach,” said Scott Mautz, Regional Brand Director. “This is one more way Charmin is fulfilling our mission to provide people with a more enjoyable go, anytime, anywhere.”
According to a survey by the Charmin Relief Project, a program designed to bring consumers relief where they need it most, 62% of people admit they pee in the ocean at the beach, and of those, nearly half (48%) said they’ve done it more than once.
The survey findings prompted Charmin to take their upscale restrooms to beaches across the country to urge people to use the restroom, instead of the sea, for the most enjoyable go at the beach. Charmin surprised beachgoers with high-end portable bathrooms, stocked with amenities, attendants, plenty of Ultra Soft and Ultra Strong Charmin toilet paper and even big-screen TVs.
Since 2000, The Charmin Relief Project has provided better bathroom experiences to more than 3 million people across the country and counting. The Project started with the launch of Potty Palooza, which provided clean restroom stalls at State Fairs. Charmin then took on New York’s Times Square, NFL tailgates, firehouses nationwide and now beaches.
Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E; and Charmin Freshmates - flushable moist wipes. For more information on Charmin, visit http://www.charmin.com/.
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About the “Don’t Pee in the Sea Survey” by the Charmin Relief Project:
Wakefield Research (www.wakefieldresearch.com) conducted the survey among 1,009 nationally representative U.S. adults ages 18+, between May 14 and May 19, 2014, using an email invitation and an online survey.