Menchie’s Asks Fans “Why Pick Sides?” with the Launch of a Partnership with Oreo

Menchie’s Offers Two New Cookie Flavors and Oreo Toppings

ENCINO, Calif.--()--Menchie’s, North America’s fastest growing self-serve frozen yogurt franchise, is delighted to launch not one, but two new flavors on September 1st that give yogurt lovers the choice of Just the Cookie or Just the Creme. To maximize these delicious flavors, Menchie’s recommends swirling both flavors together to instantly create the mouthwatering taste of “America’s Favorite Cookie.”

Just the Cookie combines real chocolate cookie crumbs swirled with cocoa, bringing to mind the classic flavor of Oreo® sandwich chocolate cookies. The flavor’s partner in crime Just the Creme takes dessert to the next level by offering sweet vanilla creme filling. In the epic battle of cookie vs. creme, the real winner is Menchie’s guests, who can enjoy the flavors alone or swirl them together to get the whole cookie. And the fun doesn’t stop there! Oreo fanatics can top off their cookie-licious creation with limited-time Mini Oreos and Mini Golden Oreos as featured toppings.

“We know partnering with the nationally beloved brand will bring our guests joy in experiencing the flavor of Oreo® cookies in their frozen yogurt,” said Amit Kleinberger, CEO of Menchie’s. “We are passionate about creating best-in-class frozen yogurt coupled with the industry’s highest levels of customer service offered in our stores, and know our guests will enjoy a great overall experience.”

For more information regarding Menchie’s, including store locations or franchising opportunities, please visit www.menchies.com. Like Menchie’s on Facebook at www.Facebook.com/MyMenchies or follow on Twitter at www.Twitter.com/MyMenchies.

About Menchie’s:

Menchie’s creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie’s is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. Placing a focus on people and community before commerce, Menchie’s franchisees actively donate thousands of dollars to local school programs and charitable organizations. With over 400 stores, the franchise has locations open in the United States, Canada, Japan, China, Australia, Pakistan, India, U.A.E., Saudi Arabia, South Africa, Guam, and Puerto Rico. Menchie’s expects to celebrate 500 open stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of “smiley” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Contacts

for Menchie’s
Sabina Gault / Erin Morrissey
213-988-8344
sgault@konnect-pr.com
emorrissey@konnect-pr.com
www.konnect-pr.com

Contacts

for Menchie’s
Sabina Gault / Erin Morrissey
213-988-8344
sgault@konnect-pr.com
emorrissey@konnect-pr.com
www.konnect-pr.com