Global Brands Unite to Launch #tweetforpeace Campaign

Peace One Day’s Founder Jeremy Gilley & IT firm UST Global join forces in a call to action to promote Peace Day 2014

LONDON--()--Peace One Day, the non-profit organisation whose initiative led to the unanimous adoption by the United Nations Organisation’s member states of an annual Peace Day of global ceasefire and non-violence each 21 September, announced today that it will launch a social media campaign "#tweetfor peace" at its London gala dinner on September 3rd.

Jeremy Gilley, Founder of Peace One Day, said, “Peace One Day is extremely grateful for the support of UST Global in hosting such a fantastic event. The London Gala Dinner is a wonderful way to raise awareness of and shine a spotlight on Peace Day, 21 September. This awareness of Peace Day creates action and that action saves lives—fewer children are bullied, fewer women are hit, fewer guns are fired.”

The launch event, which is a call to action to spread awareness on Peace Day, will be held at 7pm BST at the Hurlingham Club in London. Guests attending will include well-known celebrities, political figures and prominent business leaders from global leading brands and Fortune 500 companies.

During the course of the evening, guests will be asked to join Jeremy Gilley and UST Global in using the power and reach of their personal and corporate social media accounts to launch the "#tweetforpeace" campaign to carry a message of appeal to all parties involved in conflict across the world to cease fire and stop violence for 24 hours on September 21st.

UST Global, an information technology solutions and services company for Global 1000 enterprises, is the sponsor of the event. Joe Nalkara, President, UST Global, said, “We are absolutely delighted to partner with Jeremy and his Peace One Day initiative. It is an important cause and we would like this evening’s ‘#tweetforpeace’ campaign to reach out to as many people possible."

Pixie Lott, who is performing at the event, said, “I'm very excited to be performing at the UST Global Peace One Day gala dinner on September 3rd. Any incentive to bring peace to the world is fantastic and I'm proud to #tweetforpeace in order to support World Peace Day on September 21st and raise awareness.”

In 2013 nearly half a billion people were made aware of Peace Day , with around 8 million choosing to change their behaviour for 24 hours as a result of being involved in activities related to the 21 September initiative. Peace One Day's target for 2014 is to reach out with the message of Peace Day to 1.5 billion people and to see this figure double by 2016.

About Peace One Day

Founded in 1999 by filmmaker Jeremy Gilley, the non-profit organisation Peace One Day drove the initiative that led to the unanimous adoption by the United Nations member states of an annual day of global ceasefire and non-violence on 21 September – Peace Day.

In 2007, Jeremy Gilley and Peace One Day Ambassador Jude Law travelled to Afghanistan to help develop and document preparations for life-saving activities across the country for Peace Day. As a result of this work, since 2007, Peace Day agreements in the region have resulted in the immunisation against polio of 4.5 million children.

With the day well-established, Peace One Day’s objective is to institutionalise Peace Day around the world, making it self-sustaining. A report supported by McKinsey & Company estimated that around 470 million people were aware of Peace Day in 2013, with around 8 million behaving more peacefully as a result of being involved in activities on the day. Peace One Day's target for 2014 is to reach 1.5 billion people with the message of Peace Day.

For more information visit www.peaceoneday.org.

About UST Global

UST Global is a leading provider of end-to-end IT Services and Solutions for Global 1000 companies. Headquartered in Aliso Viejo, California, UST Global has operations in USA, India, Mexico, Spain, UK, Malaysia, Philippines, and Singapore. UST Global is a technology leader with deep domain expertise across the following industries: Healthcare & Insurance, Retail, Financial Services, Transportation & Logistics, Manufacturing & Automotive, Telecommunication and Media & Entertainment. By focusing on the business model of 'fewer CLIENTS, more ATTENTION', UST Global strives for excellence in providing their clients with the best service and commitment to long-term client success. With 14,000 employees, UST Global's growth and clientele have been impressive. Please visit www.ust-global.com for more information.

Please visit www.ust-global.com for more information.

Contacts

Gutenberg Communications
Shalini McCarrick, 020 7470 8894
shalini@gutenbergpr.com

Release Summary

Peace One Day announces that it will launch a social media campaign ‘#tweetfor peace’ at a London gala dinner on Sept. 3rd carrying a message of appeal to cease fire & stop violence on 21 September.

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Contacts

Gutenberg Communications
Shalini McCarrick, 020 7470 8894
shalini@gutenbergpr.com