Delticom: Safety on the Way to School – When Every Millimetre Counts

Tyres and brakes are safety factors

Tyres are safety factors and need to be checked regularly. (Photo: Business Wire)

???pagination.previous??? ???

HANOVER, Germany--()--When the summer holidays are over and school starts up again, many children will once more, or for the first time, become road users. This is when the attention of all motorists is needed more than ever. Many hazardous situations cannot be properly assessed and controlled by children, particularly the youngest kids. As well as prudent, pro-active driving, safety factors on the vehicle such as brakes and tyres play a vital role.

Road accidents account for approximately one third of accidental deaths among 0-14 year olds and for over half of accidental deaths in a group of 5-14 year olds in Great Britain. The number of children who were killed or seriously injured in a road accident in the first quarter of 2014 rose by 17% in comparison to the same period in 2013. Last year, way over 16,000 children under 16 years of age were involved in some kind of a road accident. This year’s figures already show an alarming 21% surge in the number of children hurt in car crashes on British roads.

Safety experts also warn that the number of child pedestrian casualties in the UK is rising dangerously. From January to March 2014, the figure increased by 15% comparing to the first quarter of 2013*. Especially in residential areas and roads close to schools or kinder gardens motorists should take their feet off the gas and be prepared to break at any time. Unforeseeable traffic situations often arise particularly because the little ones cross roads oblivious to everything and completely carefree.

In situations like this, every millimetre of tyre tread counts. Studies and brake tests from tyre experts clearly show the link between tread depth and braking distance. The better the tyre tread, the shorter the braking distance; tests have established that braking distance increases over-proportionally as tread depth decreases. It is important for motorists that they can bring their vehicle to a standstill quickly in the event of a situation. If the road is wet or even covered in snow, then braking distances may increase dramatically, with fatal consequences. Responsible drivers can make a considerable contribution to the safety of children in traffic by checking their brakes and tyre tread regularly.

If the tyres are worn, they are due for a change. Even if money is particularly tight after the holidays, safety really should come first. Should you need a set of fresh tyres, it’s best to have a look on the Internet. In the online tyre stores at and Tirendo from Europe’s largest online tyre dealer Delticom, it is quick and easy to order your tyres. A prospective customer can choose from 100 brands and around 25,000 different types of tyres, and also benefit from attractive offers. Practically every common tyre brand and size can be found. The tyres can be sent conveniently either to a customer’s home address, or to one of the Internet tyre specialist’s more than 2,000 tyre fitting workshops all over Great Britain, who mount the new tyres professionally.

* Source: “Reported road casualties in Great Britain provisional estimates: January to March 2014“,

Information about the company:

Tyres are available at the online stores and, and Delticom online stores in other countries.

Online store for spare parts:

Other online stores in the UK:

For garages and dealers:

Motorcycle tyres:

Tyre test site:


Delticom AG
Susanne Kindor-d’Unienville, +49 511 93634852
For more information on the company, please visit:

Release Summary

When the summer holidays are over and school starts up again, many children will become road users. For motorists attention to kids on the road is crucial - now every millimetre of tyre tread counts.


Delticom AG
Susanne Kindor-d’Unienville, +49 511 93634852
For more information on the company, please visit: