Ore-Ida Celebrates 60 Years of the Original Tater Tots® Potatoes

The American Icon Is Commemorated with New Creative, Refreshed Packaging and Sweepstakes

PITTSBURGH--()--This year, Ore-Ida® Tater Tots® celebrate six decades on the American table. A family favorite for generations, the Tater Tots brand will commemorate the anniversary the only way it knows how – with originality, quality and flavor.

Back in the 1950s, the Griggs brothers – the founding fathers of Ore-Ida – were seeking ways to more fully utilize the potatoes grown for their booming french fry business. From their experiments with the excess potato slivers from the fry making production, Tater Tots potatoes were born. Since then, Tater Tots potatoes have become a versatile American icon, perfect as a side dish, appetizer or snack. The Tater Tots potatoes’ trend continues to spread, inspiring culinary dishes from bacon jalapeno tots to Totchos with fresh pico de gallo and innovative toppers like aioli, bleu cheese and coriander.

“Ore-Ida Tater Tots potatoes have a 60 year history that evokes many happy memories,” says Fed Arreola, Vice President of Marketing. “From humble beginnings, the original Ore-Ida Tater Tots potato brand has retained its place at the dinner table as the one and only, the original that we all know and love, and that’s something we’re proud of.”

Although many imitators have appeared on the scene over the years, we know that not all tots are created equal. Ore-Ida is the only brand that can lay claim to the brand, making its Tater Tots potatoes from only fresh American-grown potatoes and baked to achieve the perfect balance of a crispy outside and fluffy potato inside.

To celebrate the anniversary, look out for the following from Ore-Ida:

  • Creative: New online creative running from August 25, 2014 through November 10, 2014
  • Packaging: New 60th anniversary packaging will be on shelves from July 2014 through November 2014
  • Web videos and sweepstakes: Returning from 2013 with their attempts to pass themselves off as the real deal, “Imi-taters” Stanley, Yammy, Super and Captain return to try to break into the party. Videos are part of a game, through which participants can enter for a chance to win a cash prize for their own ultimate party. To watch and play, visit the Ore-Ida Facebook page.
  • Recipes: New ideas for dressing up your Tater Tots potatoes, featured on the Ore-Ida website and Pinterest

For more on Ore-Ida Tater Tots potatoes, including other recipes, tips and promotions, see www.OreIda.com.

ABOUT ORE-IDA
The Ore-Ida brand is the most trusted and popular name in the frozen potato and onion business. As the nation’s leading marketer of frozen potatoes since 1952, people count on the Ore-Ida brand for quality, great-tasting, convenient foods families love. Heinz produces a variety of Ore-Ida® frozen potato and onion products, including: Golden Crinkles® fries, Golden Fries™, Steak Fries, Tater Tots® potatoes, Hash Browns, Grillers, Onion Rings, Steam n’ Mash® potatoes, Simply French Fries and Simply Homestyle Wedges.

ABOUT HEINZ
H.J. Heinz Company, offering “Good Food Every Day™,” is one of the world’s leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or “on-the-go.” Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz’s total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, breakfasts, desserts and snacks, TGI FRIDAY’s® frozen snacks, and Plasmon® infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz® Ketchup, The World’s Favorite Ketchup®.

Contacts

Edelman
Stephanie Walker, 212-704-8130
Stephanie.Walker@edelman.com
or
Heinz North America
Judy Sapos, 412-237-3474
Judy.Sapos@us.hjheinz.com

Release Summary

Tater Tots Celebrates 60th Anniversary

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Contacts

Edelman
Stephanie Walker, 212-704-8130
Stephanie.Walker@edelman.com
or
Heinz North America
Judy Sapos, 412-237-3474
Judy.Sapos@us.hjheinz.com